10 PointChecklistFor Venue MarketingSuccess

OCTOBER 20, 2016 | MEXIA COMMUNICATIONS

Marketing is about creating salesopportunities so that venue

business can grow... So naturallythere is an expectation for a

Return On Investment.K U R S H A W O O D G A T E - M D O F M E X I A C O M M U N I C A T I O N S

MEXIACOMMUNICATIONS.COM

MARKETPOSITIONING

KEY MARKETING ELEMENTS

RELATIONSHIP MANAGEMENT

BRANDBUILDING

This is your manual for marketing activity

Should be reviewed and updated regularly

Define your brand values and message first

All your campaigns should be based on this plan

CREATE A WRITTEN VENUE MARKETING PLAN

Tip 1

Fail to plan, planto fail

Knowledge ispower, getmarket savvy

Define your market

Establish who your key competitors are

Understand your brand image

Ask your customers how they view you

KNOW WHERE YOU ARE STARTING FROM

Tip 2

Know yourcompetitors

Marketing campaigns, news and pricing

Change in competition strategy e.g. pricing has a

direct effect on your venue

So, it's essential to stay one step ahead

KEEP ONE EYE ON THE COMPETITION

Tip 3

Set clearobjectives

Be specific about your objectives

Set a timeline for when they should be achieved

Make sure they are achievable and realistic

ENSURE YOUR MARKETING ACTIVITY IS FOCUSEDAND MEASURABLE

Tip 4

Talk to yourcustomers

Help you to create a loyal fan base

Mistakes will be more easily forgiven, thanks to

your strong relationship

Remember any opinion is only a click or tweet

away!

BUILD RAPPORT WITH YOUR CLIENTS

Tip 5

Of your company's future revenue will come from 20%of your current customers

MEXIACOMMUNICATIONS.COM

80%

Establish clearand consistentmessages

Having an clear message will convince people to

choose your venue

Have a consistent message on all platforms for

maximum effect

DECIDE WHAT YOU WANT TO SAY

Tip 6

Social media,ads, email orPR?

It pays to view these as just delivery channels for

your message

Profiling your target market will give you the best

ideas for methods of delivery

You need a creative campaign in line with your

message

JUST THINK OF THESE AS THE DELIVERY CHANNELS

Tip 7

Set a budget

PR is perfect if you have a good story such as a

new product or case study

Trade shows are ideal if you want longer term

brand awareness and have a big budget

Social media will boost your search engine

rankings, as long as you're sharing regular content,

such as a blog

MARKETING ACTIVITY DEPENDS ON WHAT YOU CANAFFORD

Tip 8

Measure yoursuccess

Set targets and achieve them!

This could be monitoring enquiries from a direct

mail campaign

Or it could be an increase in traffic to your website

MEASURE THE IMPACT OF YOUR ACTIONS

Tip 9

Feedback andkeep going

Analyse, review and adjust

Update your strategy reguarly

Maintain communication with your clients and of

course your sales team

Keep an eye on what the market is doing

Reap the rewards of a powerful venue marketing

campaign!

MARKETING IS AN ONGOING PROCESS

Tip 10

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Thank youFor more tips on PR, social media and content marketing checkout our other posts on the Mexia blog or connect with us onTwitter @mexiacomms