Fly through the cloud with Salesforce CRM and the Social Enterprise

10 need-to-know stats about the state of CRM

Fly through the cloud with Salesforce CRM and the Social Enterprise

Right now, CRM is big - and it’s only set to get bigger.

Here are 10 things you need to know...

Fly through the cloud with Salesforce CRM and the Social Enterprise

CRM can be great for business…

Fly through the cloud with Salesforce CRM and the Social Enterprise

1. CRM offers an average return of

$5.60 for every $1 spent.Source: Nucleus Research

Fly through the cloud with Salesforce CRM and the Social Enterprise

CRM use is on the up…

Fly through the cloud with Salesforce CRM and the Social Enterprise

2.About 50% of European organisations

are planning to boost their spending on CRM initiatives in 2014, up 2.5%.

Source: Gartner

Fly through the cloud with Salesforce CRM and the Social Enterprise

Companies are making CRM a priority…

Fly through the cloud with Salesforce CRM and the Social Enterprise

3.CRM is anticipated to be at the heart of digital initiatives in coming years.

Source: Gartner

Fly through the cloud with Salesforce CRM and the Social Enterprise

CRM accelerates business relationships…

Fly through the cloud with Salesforce CRM and the Social Enterprise

4.Companies that use data to foster

relationships outperform those that don’t. Source: IBM

Fly through the cloud with Salesforce CRM and the Social Enterprise

The future of CRM is on the Cloud

Fly through the cloud with Salesforce CRM and the Social Enterprise

5.Cloud adoption is increasing, with more

than 49% of CRM applications in the CRM software market being delivered on SaaS

infrastructure in 2014, compared with just 1% in 1999.

Source: Gartner

Fly through the cloud with Salesforce CRM and the Social Enterprise

Being connected is more important than ever…

Fly through the cloud with Salesforce CRM and the Social Enterprise

6.Sales reps saw productivity

increase by 15% when they had mobile access to CRM

applications. Source: Nucleus Research

Fly through the cloud with Salesforce CRM and the Social Enterprise

Mobile CRM is great news for Sales teams…

Fly through the cloud with Salesforce CRM and the Social Enterprise

7.65% of Sales reps who work at companies that have adopted a mobile CRM have achieved their

Sales quotas as opposed to just 22% of reps from non-Mobile

CRM enabled companies. Source: Innoppl Technologies

Fly through the cloud with Salesforce CRM and the Social Enterprise

But many businesses are being left behind…

Fly through the cloud with Salesforce CRM and the Social Enterprise

8. 63% of CRM initiatives Fail.

Source: Merkle Group

Fly through the cloud with Salesforce CRM and the Social Enterprise

Marketing Strategy is being undermined by confused data…

Fly through the cloud with Salesforce CRM and the Social Enterprise

9. 30% of Marketers say

disparate data sources is the main reason they cannot gain useful insights from

customer data. Source: Redspire

Fly through the cloud with Salesforce CRM and the Social Enterprise

CRM - Strategy = PROBLEMS…

Fly through the cloud with Salesforce CRM and the Social Enterprise

10.When asked to name the biggest

obstacles threatening the success of their customer initiatives, companies named the lack of a clearly defined CRM strategy as their number one

concern.Source: Gartner

Fly through the cloud with Salesforce CRM and the Social Enterprise

The Stats speak for themselves…

CRM is essential to business success.

The companies that fail to make the most of their CRM will get left behind.

Are you ready?

Fly through the cloud with Salesforce CRM and the Social Enterprise

For more on CRM success:

@Astarcloud_ltd

www.facebook.com/AstarCloud

www.astarcloud.com

Fly through the cloud with Salesforce CRM and the Social Enterprise

Image credits

Mylene Bressan: http://mylenebressan.openphoto.net/gallery/

Miroslav Vajdic: http://openphoto.net/gallery/image/view/23186

Luke Stodola: http://openphoto.net/gallery/image/view/7136

Iain Warde: http://openphoto.net/gallery/image.html?image_id=10325

Bruno Magalhaes: http://openphoto.net/gallery/image/view/6230

Michael Jastremski: http://mike.openphoto.net/gallery