10 LBS Apps from ChinaWorth Attention

As the world of mobile technology keeps evolving, we get to witness a great number of innovations in location-based mobile apps.

In China, we think LBS development is in the very early stage - about discovering needs and putting together solutions.

We may expect progress to the other stages over the next 3 years.

Executive Summary

Productdiscover needs and offer solutions

User Experiencecompete on better user experience

Marketingcompete on how to reach customers effectively

Brandingcompete on brand awareness and loyalty

Business Model

We may categorize existing business models of LBS apps in China into:

Advertising ： ad revenue via CPM, CPA, CPS

E-Commerce ： mobile purchases and payments, etc.

Add-on Service ： virtual purchases in mobile games and SNS

In addition, there are apps providing solutions to Enterprises.

Product FormsLBEC

(location-based electronic commerce)

At this early stage of LBS development, product teams are relatively small in scale

and often adopt one of the following product forms:

LBG (location based game)

LBSNS (location-based social networks)

other location-based services that make life easier

LBEC Location Based Electronic Commerce

积米 Jimi–powerful shopping guide

When inside a shopping mall, you may access

floor plan information via Jimi and use it as a

shopping guide. Jimi has detailed information

about every store in a shopping mall, plus the

location of ATMs, washrooms, elevators, etc.

LBEC Location Based Electronic Commerce

逛街助手Lookoo – your shopping assistant

Lookoo gives you nearby shopping

information, such as restaurant coupons,

groupbuys, and interesting activities.

魔力城市 (MagicCity)

16fun

Magic City and 16fun are Monopoly games based on checking-in at various

POIs and performing certain activities.

LBG Location Based Games

嘀咕 Digu - one of the first few “foursquare” pioneers in China;

陌陌 Momo - meeting the strangers;

幸会 Xinghui - building relationships with people attending the same events and activities;

在这儿 Zaizher - developing valuable connections around you

LBSNS Location Based SNS

Location Based Services that make life easier

噢粑粑 Ohbaba - finding the nearest washroom

朋游 Pengyou - exploring tourist destinations

Thank You!

Tech blog focusing on LBS development

Jion Us ！z@lbsvision.com