Post on 14-Jul-2015
Ann Handley
TRENDS
Build empathy and customerexperience.
Focus on more relevance and newinspirations.
Be generously useful.
Chief Content Officer,MarketingProfs
PREDICTION2015 will continue a trend that ismixing paid media with owned mediato accelerate content distribution.
Brian Clark
TRENDS
Best “native” advertising helps build anaudience into a long-term business asset,and that’s a goal worth spending on inconjunction with owned content creation.
CEO, Copyblogger Media
Tim Washer
TRENDS
As Brands strive to create authenticconnections online, especially with Millennialmore will understand that a clever laugh or thvulnerability of silliness is the most efficientpath to earning trust and loyalty.
Sr. Marketing Manager, SocialMedia, Cisco Systems
Adam Singer
TRENDS
Quantify your digital teams' efforts as themarket demand for talented analysts &data-savvy marketers.
Analytics Advocate, Google
PREDICTION2015 will be a year of acceleratingconvergence of marketing, publicrelations and advertising.
Lee Odden
TRENDS
Content creation, search optimization andsocial media will be less siloed.
Leverage your internal resources through sociabusiness and collaboration platforms as well aparticipation.
Integrate scaled content creation andsocial media engagement.
CEO, TopRank Online Marketing
Jason Miller
TRENDS
Understand how social, content, demandgen, PR, and SEO call all worksuccessfully within a fully integratedmarketing strategy.
Marketers will need to understand howfront end web development and codingcan affect, enhance, and optimize acontent strategy.
Sr Manager, MarketingSolutions, LinkedIn
Jay Baer
TRENDS
Content production and contentdistribution become equally important.
Content marketing reaching near-ubiquity,that will put new focus on math, testing andoptimization.
President, Convince & Convert
Pam Didner
TRENDS
The major change will come from Marketers breevaluating the target audience anddetermining what works and what doesn’t.
Re-prioritize and be smart about resourceallocation and investment.
Global Integrated Marketing Strategist, ICorporation
PREDICTIONMarketers who do nothing but sell, sell,sell, are gonna get ignored, dismissedand overlooked by consumers andprospects.
Mike Stelzner
TRENDS
Sell less.
Dedicating more resources to things that areharder to track, like answering customerquestions and providing more value online.
CEO, Social Media Examiner
DJ Waldow
TRENDS
Incorporate human-speak into yourmessaging – videos, pictures, humor, andhuman.
Digital Marketing Evangelist,Marketo
CREATED BY:
Source URL: http://www.toprankblog.com/2014/05/digital-marketing-2015/
Galaxy Weblinks Inc.