Post on 21-Oct-2014
description
10 BOOKS
EVERY ENTREPRENEUR
SHOULD READ
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Plan to read only
ONE…
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Forty years after its first publication, this book, like good wine, has aged well. If you are going to read only one book, this should be it.
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If you can squeeze in
TWO more…
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Most entrepreneurs are surprised when they build something and the world does not beat a path to their door on its own!
This novel is the gentlest way to get acquainted with selling
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How many times have you had to re-print your document to get the two-sided printing working?
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Now you are on a
roll!
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Here are
THREE more…
Now its time to hear others’ stories and to see what part of it is relevant to you.
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The first person conversational tone of the book speaks from the heart and is as applicable today as when it was written more than a decade ago.
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The breadth of entrepreneurs covered alone makes this book
W0RTHWHILE
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Sony’s story by Akio Morita, Edwin M. Rheingold and Mitsuko Shimomura is a timeless story of innovation, perseverance – that’s particularly relevant from Indian entrepreneurs trying to enter global markets.
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If you are still with the program
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These
THREE can help you round it off
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The author’s Indian origins and his experiences with the family shoe store make this book easy to relate to and important for business acumen.
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Marketing Myopia by Theodore Levitt
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If you were going to read only
one book about marketing
THIS SHOULD BE IT
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Being an entrepreneur is all about getting things done – and nothing stops you as procrastination can. A simple, yet hard hitting book on getting things done.
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BONUS Number
TEN
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This book helped the author land a Pulitzer prize – a non-technical journalist covering the story of how Data General went about trying to beat Digital at the microcomputer game. Human drama and much that goes on in the name of startup success.
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This presentation is based on the blog post titled “10 Books Every Entrepreneur Should Read” written by K Srikrishna in his blog “Design of Business”.
Visit Entrepreneur Academy for more resources for startups.