Post on 15-Jul-2015
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Check out the best reads to improve your content >>>
Whether you’re just star t ing out in content market ing or you're a veteran looking for a few new tr icks , add these t i t les to your
bookshelf for a shot of inspirat ion .
Wrike.com Where Work Gets Done.
Epic Content Marketing
Joe Pulizzi
1.
The head of the Content Marketing Institute explains why good content is essential for attracting customers,
and takes readers through the process of curating and creating
effective content.
Wrike.com Where Work Gets Done.
The New Rules of Marketing & PR
David Meerman Scott
2.
This book is chock-full of advice for developing your brand’s reputation
and authority online, including platform-specific tips for social media
sites like LinkedIn, Instagram, and Google+.
Wrike.com Where Work Gets Done.
Social Media Explained
Mark Schaefer
3.
Discover the psychology and sociology behind social media and
formulate the best strategy for your company. Each chapter has a series of questions to help you create your
own social media plan.
Wrike.com Where Work Gets Done.
Optimize Lee Odden
4.
Pick up Lee Odden’s book for his top tips on combining SEO, social media, and content marketing to improve
your results, measure your success, and demonstrate the business value
of all your efforts.
Wrike.com Where Work Gets Done.
Jab, Jab, Right Hook Gary Vaynerchuk
5.
High-quality content isn’t enough when it comes to attracting
customers — it needs to be placed in the right context in order to convert. Learn how to present your content in a way that will nurture leads and win
new business.
Wrike.com Where Work Gets Done.
The Fortune Cookie Principle Bernadette Jiwa
6.
Brand strategist and award-winning blogger Bernadette Jiwa teaches you
how to tell your brand’s story and establish powerful emotional connections with your target
customers.
Wrike.com Where Work Gets Done.
Blah Blah Blah Dan Roam
7.
What do you do when words just aren’t enough? Explaining complex concepts, making ideas memorable,
and grabbing your audience’s attention sometimes needs the
perfect visual. Learn how to liven up your content with visual media.
Wrike.com Where Work Gets Done.
The Power of Visual Storytelling Ekaterina Walter & Jessica Gioglio
8.
Visual content is becoming increasingly important for capturing
and keeping your customers’ attention. Discover the best strategies
to guide your marketing videos, infographics, presentations, and other
visual media.
Wrike.com Where Work Gets Done.
Everybody Writes Ann Handley
9.
Bestselling author Ann Handley offers best practices, tips for
reluctant writers, and a “Things Marketers Write” section with
specific guidance for 17 kinds of content marketers often create.
Wrike.com Where Work Gets Done.
How to Write Short Roy Peter Clark
10.
In the age of Tweets, Snaps, and status updates, marketers must be convincing and concise. This guide
will teach you how to write compelling headlines, Tweets, blog posts, and more, so you can pack more punch with fewer words.
Wrike.com Where Work Gets Done.
That’s not all! Discover more must-read books for content
marketers on the Wrike blog:
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