10 1 Retail Flower Shops

Post on 28-Nov-2014

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Transcript of 10 1 Retail Flower Shops

Chain of Distribution

Term: Full-service flower shop

Flower: Solidago

Solidago

– Availability: *Year Round*– Color: yellow – can be dyed red– Air-dries well; often contains long

enough laterals to be used individually.– Small filler flower, also canbe used as a

line element in smaller-scaled designs.– Longevity: days 7-10– Sold by Bunch– Cost: $5/bunch

Full-service flower shop

• A flower shop that provides every floral product and service needed by customers including delivery and wire-service

Warrenton Full-Service Shops

• A Budding Affaire – By Sheetz

• C&S Flowers – by bowling alley

• Designs by Theresa – Main Street

• Village Flowers – Main Street

Retail Floral Businesses

• Most are individually owned or family operated employing fewer than ten people

• Many people operate flower businesses from their basements or garages– Especially wedding florists

Limited Service Shops

• Also called stem shops• May be located in malls, hospitals or grocery

stores• Primarily sell cut flowers or bouquets• May have limited prepared arrangements• May take orders for limited items• Don’t deliver• Don’t take wire orders• Limited offerings

Today

• Make a mound arrangement• Remember to:

– Soak – don’t dunk your foam– Tape your foam down– Green your arrangement

• After those things, – Set your outline with carnations– Fill

• Photograph• Make a list of all flowers used

Tomorrow

• Mrs. Catir will be here

• Do your design report & post it to your folder

• You will have a quiz on the flowers from the last two weeks– Going back to Monte Cassino Asters on 9/21