Post on 26-Dec-2015
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The Power of UNIXAn Overview of SCO Marketing Initiatives
Randy RichardsDirector, Corporate Marketing
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SCO Corporate Marketing Team
Support North America Sales in meeting quarterly revenue projections via the design and execution of specific marketing campaigns and activities.
These activities must have targeted results, with measurable ROI.
North America
Field Marketi
ng
Corporate Branding
and MarComm
SCO Solution Partner
Marketing
On-line Marketing Programs
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SCO Corporate Marketing Team
North America
Field Marketing
SCO Solution Partner Marketi
ng
Accelerate the success of SCO partners via the teamSCO partner program pillars of:
INFORM – INCENT – EDUCATE
with the results of renewed partner loyalty, increased customer successes, and expanded business opportunities.
Corporate Branding
and MarComm
On-line Marketing Programs
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SCO Corporate Marketing Team
North America
Field Marketing
SCO Solution Partner
Marketing
Corporate
Branding and
MarComm
Develop a strong brand identity of SCO as the owner and leading provider of UNIX-based solutions.
Drive the creation and maintenance of a corporate marketing library for internal use as well as for our solution partners.
On-line Marketing Programs
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SCO Corporate Marketing Team
North America
Field Marketing
SCO Solution Partner
Marketing
Corporate Branding
and MarComm
Provide a powerful and intelligent on-line experience for SCO partners and customers via SCO’s Internet, with a primary focus of generating increased business via partner and customer support and the resulting generation of qualified leads.
On-line Marketi
ng Program
s
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The Power of UNIX®
SCO Marketing Campaign – FY2004
SCO UNIX has a powerful future
SCO UNIX provides a superior solution to alternatives
SCO UNIX is supported by major hardware/software partners
SCO UNIX is a proven, secure, and reliable solution
SCO UNIX is built for small and medium businesses as well as for enterprise customers
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The Power of UNIX
The initial thrust of this campaign will consist of several “rejuvenation” efforts towards renewed consideration of UNIX that may be categorized as awareness activities.
Awareness Activities
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New SCO Corporate Brochureand Presentation
Awareness Activities
Power of UNIX BrochureUNIX ISV Solutions Brochure
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Awareness Activities
SCO UNIX LIVES! SCO IP SCOx
SCO UNIX®
Multimedia CD
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The Power of UNIX
Partner Education
The education phase of this campaign will consist of several optional means of educating partners and customers on the benefits of UNIX.
Such options include online training, face-to-face training, and supporting educational materials (such as white papers). Training offerings may also be primarily sales education, marketing education, or technical education.
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Partner Education
Feb. 11th
The Power of UNIX
Campaign
Feb, 25th
SCO OpenServe
r “Legend”
March 10th
Competitive “Trade-In” to SCO
UNIX
March 24th
Upgrading to SCO
UnixWare
A series of Webinars have been specifically designed for and limited to SCO’s channel partners. These presentations will provide a sneak peak into the details of SCO's UNIX development plans in addition to advanced notice of SCO's UNIX marketing initiatives, opportunities, and tools specifically for our partners.
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Partner Education
Hands-on Technical Training
The education phase of this campaign will consist of several optional means of educating partners and customers on the benefits of UNIX.
Such options include online training, face-to-face training, and supporting educational materials (such as white papers). Training offerings may also be primarily sales education, marketing education, or technical education.
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Partner Education
Hands-on Technical Training
Day One: Vintela Authentication from SCO SCO Update SCO OpenServer Roadmap SCO UnixWare Roadmap
Day Two: SCO Office Mail Server
Day Three: Using the SCO Pricelist Using the SCO Partner Website
Knowledge Center Documentation Data Sheets, etc.
Pre-Sales Help
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Partner Education
Technical White Papers
UNIX Comparison:• SCO UNIX• Linux• Windows
OpenServer Kernel
Personality (OKP)
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Partner Education
SCO Forum 2004
June 27 – 29
MGM Grand HotelLas Vegas, Nevada
SCO’s Silver Anniversary Event
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The Power of UNIX
Sales Promotions
Each worldwide SCO sales region will launch at least one sales-based promotion for SCO’s UNIX business during Q2 FY2004.
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Sales Promotions
North America Sales Promotion Ideas for Q2 and Q3 FY 2004
SCO UNIX Upgrade Incentive Program
SCO UNIX Competitive Trade-in Program
SCO OpenServe
r Office Edition
Promotion
SCO Forum
Give-away Incentive Program
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The Power of UNIX
Success Stories
A worldwide success story campaign activity is targeted procure and publish current SCO UNIX success stories that will reinforce the value of SCO UNIX to our partners and customers.
This activity will provide incentives on a quarterly basis. These incentives will be linked to obtaining permission to create and publicly publish a detailed success story and/or case study.