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Rapid Response System

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Rapid Response System

_ Developed to notify account teams when the client was not happy with one or more service areas, such as cost management or creative content.

_ Designed to help Euro RSCG provide the best quality of service available.

_ Allows Euro RSCG to measure the results of our work.

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Rapid Response System – How It Works

_ A client instance is established by Euro RSCG.

_ Key dates are chosen, anywhere from 4 to 12 per year.

_ On the key dates, each client user will receive an email that contains a link to a survey website.

_ The survey contains a list of questions regarding Euro RSCG’s service.

_ The client user selects an option ranging from Very Satisfied (5 points) to Not Satisfied (1 point) for each question.

_ Any surveys submitted with poor marks (1 or 2 points) will be immediately routed to the Euro RSCG Account Team for that client.

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Rapid Response System – Step 1

_ The client user receives an email that contains a link to a survey website:

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Rapid Response System – Step 2

_ The client user clicks on the link to open the survey website:

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Rapid Response System – Step 3

_ Surveys containing poor marks are immediately sent to the Euro RSCG Account Team and marked as urgent.

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Rapid Response System – Final Step

_ The Euro RSCG Account Team contacts the client determine how to correct the problem.

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Rapid Response System – Customizations

_ Go to http://rrs.eurorscg.com to fill out a new client request:

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Rapid Response System – Customizations (cont.)

_ Items to customize:

_ Client_ Email Subject_ Email Message_ Email “From” Name_ # of Days to Send Followup (reminder email)_ Followup Email Subject_ Followup Email Message_ # of Days Prior to Send Agency Notice_ Dates to Send Surveys (up to 12 per year)_ Euro RSCG Team Members (account administrators)_ Client Team Members (who will receive the survey)_ Website Greeting_ Thank You Message_ Survey Questions (up to 20 questions)

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Rapid Response System

Contact Adam Frost with any questions:

adam.frost@eurorscg.com