Post on 12-Aug-2020
ONLINE BUSINESS BOOTCAMP
Powerful Marketing Blog
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WHY BLOGGING?
➤ Attract new leads
➤ Turn potential clients into paying clients
➤ Build (and strengthen) relationships
Powerful Marketing Blog l Module Three
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BLOGGING FOR BUSINESS
➤ Your “blog” will be whatever marketing content you use
➤ Value added info for potential clients ➤ Blogging for business is less frequent
➤ Blog increases SEO
Powerful Marketing Blog l Module Three
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BLOGS
➤ Text ➤ Recipes
➤ Bulleted Lists ➤ Videos ➤ Podcasts
➤ Worksheets ➤ Webinars ➤ Combo
Powerful Marketing Blog l Module Three
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YOUR BLOG SHOULD…
➤ Compliment your business ➤ Provide quality (bite sized) content
➤ Allow the reader to take (or feel like they could take) some action
Powerful Marketing Blog l Module Three
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*APPEAL TO YOUR IDEAL CLIENT
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LOCATION
➤ Blog or posts page ➤ Home Page
Powerful Marketing Blog l Module Three
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CONTENT CREATION SCHEDULE
➤ Doable schedule ➤ Create content that doesn’t overwhelm you
➤ Reverse engineer content around launch/promotions
Powerful Marketing Blog l Module Three
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REPURPOSE YOUR CONTENT
➤ You don’t have to reinvent the wheel
➤ Turn larger content into smaller content
➤ Or..take smaller blog content to create more involved content
Powerful Marketing Blog l Module Three
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Powerful Marketing Blog l Module Three
WHAT TYPE OF CONTENT
WOULD YOU LIKE TO
CREATE FIRST?
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Powerful Marketing Blog l Module Three
BLOG BRAINSTORM
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UP NEXTGetting Potential
Clients to Your Site
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