1 © NOKIA.

2 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

Digital Rights Management in Mobile Media

W3C Workshop 22-23 January, 2001

Julian DurandJulian.Durand@Nokia.comTechnical Manager, DRM

Nokia Ventures Organization

3 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

MobileInformation

Society

Contents

MobileInternet

TechnicalArchitecture

(MITA)

Nokia -overview

4 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

MobileInformation

Society

MobileInternet

TechnicalArchitecture

(MITA)

Nokia - overview

5 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

New mobile device categories enable new ways of consuming media

• Almost 20 years ago Nokia launched the Talkman, a wireless telephone roughly the size and weight of a car battery. Today, wireless phones are giving way to multi-function devices connected to the mobile Internet.

• The recently launched Nokia 9210 Communicator combines support for multiple content formats (html, wml, gif, jpeg…), high data speeds up to 43.2 kbit/sec, and supports http, WAP and Java.

• The next generation of wireless devices shall offer further media consumption capabilities adding web tablets and media phones to the consumer market.

6 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

Evolution of Devices at Nokia

NokiaCitymanNokia

Talkman

Mediaphone

Fashion

7100

2110121

6100

8800

8110

9000

3110

2010

101

32105100

1610

8850

8210

Basic

Classic

9110

Premium

Communicator

6150

7 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

The Nokia 9210 Communicator is a compelling platform for media

distributionAll-in-one integrated multimedia device

• brilliant color display, ergonomic design

• full industry standard interconnectivity

• high data speeds (43.2 kbit/s)

• Wide range of content formats (HTML, WML, JPEG, GIF…)

Strong and consistent Nokia support for open platforms and interfaces

• 35 000 Symbian, 250 000 WAP and 2.5 Million Java developers can now build applications for the Nokia 9210 Communicator

8 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

MITA provides technical foundation for

Mobile Information Society

MobileInformation

SocietyMobile

InternetTechnical

Architecture(MITA)

Nokia - overview

9 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

Personal Trusted Device

• My voice calls

• My messages and e-mail

• My pictures and images

• My music and video

• My news and service

• My location information

• My calendar and tasks

• My contacts and data

• My financials and purchases

• My transactions

10 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

'You say Mark McGuire's hit more home runs this year. I say it's Sammy Sosa. Solly, hit the net'

Coffee break, New York, USA

The Net - the repository for what we know and what we need to

know.

11 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

Non-voice communications becomes just as important as

voice communications.

"A millenium falcon!

The guys have got to see this right now!"

Bird watching, Ivalo, Lapland, FINLAND

12 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

Mobile Information Society

Any TimeAny Location

Any NetworkAny Device

Any ServiceAny Application

AnybodyAnywher

e

13 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

Mobile Informati

on Society

Wide Area Coverage Local Area Coverage

Mobile Internet Technical Architecture

Wireless, secure,

high speed access

Messaging internet

always on

Shared databases

&applications

Mobile telephony

Seamless services

IPFast

Internet & Intranet

Mobile multimedia

Mobile Internet Technical Architecture

14 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

MITA enables Mobile Information Society

MobileInformati

onSociety

MobileInternet

TechnicalArchitecture

(MITA)

Nokia - overview

15 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

Mobile Information Society brings Internet and wireless together...

The Internet and wireless are major drivers in converging digital industries

• The ‘net’ is the virtual information megastore

• We expect instant access to information

• Much of our work and personal lives are spent on the move

• The adoption of portable, wireless devices is steadily increasing

16 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

Future of Media Distribution is driven by consumer and industry

needsMedia purchases become smaller

and more frequent• Our time becomes more fragmented -

small segments of entertainment/info are purchased and consumed on the move

Media is distributed wirelessly to always-on devices

• Wireless distribution enables instant delivery and more ergonomic user experiences

Copyrights have to be protectedStephen King : "Respect my copyright […] it's all I've got"

17 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

A day in eBook-lover's life in Mobile Information Society...

18 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

How was intellectual property protected in the past?

Social & BusinessRequirements

Legal Tools

Legal Instruments

PatentsCopyright

Trademarks

PrivacyFair Use

Accessibility

DetectionEnforcement

Litigation | Prosecution

19 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

Digital Rights Management (DRM) System

Social & BusinessRequirements

How can we protect media today?

PublishingRights Policies

Legal Instruments

LegalTools

Legal InstrumentsSocial & Business Reqs

Security Principles & Tech

20 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

Do we protect it all in the same way?Increasing Value

Increasing Time

2. Industry CompetitionReports

(eg. Gartner group)

3.Music

ImagesVideo

Reference TextsPlaysFiction

4. Weather reportsHoroscopes

5. Operating Manuals, Self-PublishedSpeeches and View Points

6. Software

DRM Systems must play different roles depending on the time value of information

21 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

What is the best way to protect media?

Black MarketCheap & Available- Napster- Gnutella- Freenet- Aimster Legal Market

- consumer value - consumer protection- artist compensation

Watermarking& fingerprinting

Digital RightsManagement

22 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

What factors are we considering for DRM?

• Interoperability in DRM systems

• Efficient and scalable (screen, battery, processor)

• multiple delivery channels (broadcast, streaming, superdistribution)

• Support for a wide variety of devices

• Ease of use

• Cost effectiveness

• Privacy protection

23 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

More DRM needs…

• Support for relative existing and emerging standards.

• flexible expression of rights (time metered, pay per view, editing)

• peer to peer commerce such as ‘superdistribution’

• international context including: multiple currencies; time-zones; regional privacy, disclosure and information limitation requirements

24 © NOKIA 2001 W3C DRM Workshop, 22-23 January, 2001 | Julian.Durand@nokia.com

Why the W3C?

• We want to help the market for protected bits to grow successfully

• Interoperability: First step is the adoption of an open and standard rights expression language

• W3C seems logical because it is global and content agnostic

25 © NOKIA.

Julian.Durand@Nokia.Com

Nokia Ventures Organization

www.nokia.com

Questions?