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m.Net Facilitating the Development and

Commercialisation of Applications

Professor Reg CouttsUniversity of Adelaide

reg.coutts@adelaide.edu.au Director, Technology Strategy

m.Net Corporation

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m.Net Consortium

ADELAIDEUNIVERSITYAUSTRALIA

Medical Communicatio

ns Associates

chimo

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Stimulating Broadband Mobile Applications Industry

Infrastructure

Developer Programs

Market BasedPrograms

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Incubating Application Developers

• Network(s) to trial applications with customers– 3G WB-CDMA “precinct”– Citilan WiFi Operational Network

• Aggregation Gateways– SMS and MMS gateway– 3G Portal

• Club for Developers - Gallery 4– Development platforms

• Nextenzo, Brew• Seminars, technology support, access to seed $• Channels to the carriers

• University Sponsored Applications

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WB-CDMA (3G) Network

3G Network

Coverage

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The Extended Network

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Wi-Fi Hotspot Network

Commercial Launch

17 September 2003

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SMS Gateway

Charging Proxy

Telstra

Optus

Vodafone

House Price

Coastal Watch

Tarot

WI FI Access

MinTran

HT

TPSMPP

SMPP

SOAP/XML

Premium SMS Aggregation

O/S

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3G Concept Portal

News/wx

Games

Local Content

Videos

Cartoons

Training

3G Portal

Loca

l and

Ove

rsea

s Co

nte

nt P

artne

rs

User Behaviour Research

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Gallery 4

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Gallery 4

HealthSpringHealthSpring

House PriceHouse Price

MiniTranMiniTran

Used Car Used Car FinderFinder Virtual Virtual

TouristTourist

LBSLBS

GamesGames

TarotTarot

Market Market ResearchResearchAppApp

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Rich Media Applications

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m.Net 3G Portal

• Choice Magazine • Steve Whitham Media • Australian Film Corporation • SA Museum, • Botanic Gardens

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Case Examples

• MiniTran - Kukan Studios (Adelaide)

– Focus: “innovation mobile (location based) applications” – m.Net role: Channel to clients

• Healthspring - MDA (Adelaide) – Focus: “mobile clinician”– m.Net role: Consortium member, development support with Telstra

• Amnesia (Sydney) – Focus: “innovative mobile networked games”– m.Net role: Contract development

• Monkey Physics (Adelaide)– Focus: “3G games”– m.Net role: Industry links, Government grants

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Sponsored Applications Development by Students

• Exploits GPS location in taxisExploits GPS location in taxis

• User has 3G and able to Follow ProgressUser has 3G and able to Follow Progress

• Complete User ControlComplete User Control

• Avoids Operator peak time “Bottleneck”Avoids Operator peak time “Bottleneck”

• Evolution from SMSEvolution from SMS

• “ “Pull” coupons from addPull” coupons from add

• “ “Push” coupons from data basePush” coupons from data base

• Have trialed at Uni Cafeteria Have trialed at Uni Cafeteria

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Summary• m.Net - A Consortium for Collaboration to

Foster Application Development– Convergent Infrastructure

• WLAN Operational Network • 3G Test bed

– Application Developers in Gallery 4• Development and Aggregation platforms

– Premium SMS Gateway– 3G Portal– Nextenzo and Brew

– Innovation Applications by University Students