Post on 13-May-2015
Media Studies
Institutions and AudiencesInstitutions and Audiences
Course requirementsCourse requirements
Creative realisation of Media Coursework
Micro deconstruction of Media Textual analysis Coursework
Macro level analysis Representation
Understanding how media institutions currently operate
Ability to explore ideas about how audiences use media
Creative realisation of Media Coursework
Micro deconstruction of Media Textual analysis Coursework
Macro level analysis Representation
Understanding how media institutions currently operate
Ability to explore ideas about how audiences use media
ExamExam
Counts for 50% of overall marks 1 compulsory question relating to
unseen extract from TV drama, shown 4 times in the exam
1 compulsory essay
Marks divided equally
Counts for 50% of overall marks 1 compulsory question relating to
unseen extract from TV drama, shown 4 times in the exam
1 compulsory essay
Marks divided equally
Exam question exampleExam question example
Discuss the issues raised by an institution’s need to target specific audiences within a media industry which you have studied
This question carries the equivalent of 1/4 of the AS marks
GET IT RIGHT!GET IT RIGHT!
Discuss the issues raised by an institution’s need to target specific audiences within a media industry which you have studied
This question carries the equivalent of 1/4 of the AS marks
GET IT RIGHT!GET IT RIGHT!
InstitutionsInstitutions
In a media context an institution is“An organisation or company that
provide media content whether for profit or other motive”
Involves the relationship between The business, The media product The audience
In a media context an institution is“An organisation or company that
provide media content whether for profit or other motive”
Involves the relationship between The business, The media product The audience
The Media TriangleThe Media Triangle
The Organisation
The Media TriangleThe Media Triangle
The OrganisationOriginator
The Media TriangleThe Media Triangle
The Organisation
The Product
Originator
The Media TriangleThe Media Triangle
The Organisation
The AudienceThe Product
Originator
The Media TriangleThe Media Triangle
The Organisation
The AudienceThe Product
£
£
Originator
Traditional viewTraditional view Single media companies
Broadcast Newspapers Recordings Publishing Film Video games Magazines
IF ONLY IT WAS THAT SIMPLE
Single media companies Broadcast Newspapers Recordings Publishing Film Video games Magazines
IF ONLY IT WAS THAT SIMPLE
The multimedia realityThe multimedia reality
Companies today are all involved in multi-media activities
Companies today are often global New media brings new
opportunities
Companies today are all involved in multi-media activities
Companies today are often global New media brings new
opportunities
News InternationalNews International
BSkyB/Fox/Astra - Broadcasting Programme making - Simpsons Sky digital subscriptions Times/Sun/Wall Street Journal -
papers
BSkyB/Fox/Astra - Broadcasting Programme making - Simpsons Sky digital subscriptions Times/Sun/Wall Street Journal -
papers
Examine in detail
The SunThe Sun
Newspaper Website Mobile phones Calendars Games via bingo
Newspaper Website Mobile phones Calendars Games via bingo
ActivityActivity
In groups, discuss to report back on the following organisations BBC Sony AOL Time Warner Virgin Media
In groups, discuss to report back on the following organisations BBC Sony AOL Time Warner Virgin Media
Report backReport back
Media Studies
Institutions and AudiencesInstitutions and Audiences