My Favorite Things

Jim HallockCreative Director

TrilogyLife.com

Empty nesters discover they have a lot more time for themselves

now that the kids have left home. Trilogy

speaks to this target with opportunity and inspiration, with the

message "The door is wide open." The story is

told in this award-winning 400-page

experiential web site.

TrilogyLife.com

TrilogyLife is comprised of ten individual web

sites: the “hub” on the previous page, as the

corporate site, and unique sites for each of

nine communities.

Trilogy Brochure

When customers visit a Trilogy

Community, they are given a 16-page brochure, which includes

multiple inserts to customize the

information they need based on

their visit.

Shea Green Certified Homes

To highlight Shea Green Certified Homes, a multi-touch campaign was created, including broadcast TV and

radio, newspaper, outdoor, brochure, online banners and microsite.

20 miles ahead

LIVE GREENER.The New Shea Green Certifi ed™ Home.

SheaSuperiology.com

This web site was created to highlight all the features Shea

Homes builds into their communities. We named it

“Superiology” to create differentiation. Through the use of

Ajax technology we were able to feature volumes of information easily

accessible on second-level pages.

EastlandShoes.com

It's 3PM and your feet are killing you. Maybe you need

Eastland Shoes, reknown for their comfort since 1956. We

show how Eastlands fit into everyday life, with the tagline "For feet with a life." Here is

the updated the look of Eastland's e-commerce site.

Eastland Shoes

Print ads highlight how, for everyday life, as

well as for those special moments... Eastlands are made “For feet with a life.”

The Life of the Encanterrans

There is a special place where people have

discovered the secret to happiness and freedom.

"The Life of the Encanterrans" campaign

includes logo design, corporate identity guide,

web site, TV and outdoor.

Xolegel.com

Consumer research reveals that those

afflicted with a skin condition called

sebbhoreic dermatitis feel like wearing a bag over their head. Plus,

they're looking for ways to self-diagnose their

condition and take action. This web site

was designed to address their needs.

cinch inch loss plan

Cinch is not about losing pounds as much

as losing inches. The Cinch plan is an entire

line of weight management products and support. I named this product line and

was creative director on the brand voice,

packaging, web sites, video and literature.

Get Clean

Biodegradable, safe, powerful and green.

The name and the packaging had to

capture the essence of this line of Shaklee household products.

Safeway Club Card

To launch Safeway’s loyalty club card, we

used a visual and audible mnemonic of a snap of the fingers, to remind shoppers they

no longer needed to clip coupons for special

savings. The goal of distributing 2 million

cards in 4 months was surpassed when 3.5

million cards were distributed in 3 weeks.

Wells Fargo Bank

Since 1852 Wells Fargo has been

delivering financial services through

personal bankers and perserverance. We

captured the stories of the heroes of Wells Fargo, and leveraged the ubiquitous stage coach as the brand’s

symbol for this enduring service.

My Favorite Things

Jim HallockCreative Director

415.336.9030