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Green Karst Green Karst Green Karst Project as an example of

advantages and benefits for companies and local communities.

The exceptional concept and brand.Alenka Volk

Warsaw, 18th May 2010

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Slovenia within EuropeSlovenia within Europe

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Regional Development Regional Development Agency of Inner-Karst regionAgency of Inner-Karst region

• Regional development tasks

• Local and regional development in the area of economy, enterpreneurship

• Development of human resources

• Strategic orientation to sustainable development and enhancement environmental concern

• Preservation and promotion of local and regional cultural and natural heritage.

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ECO-REGION is our visionECO-REGION is our vision

The implementation of the project

ECO-REGION management

is essential for the future sustainable

development of the Inner-Karst region

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ECO REGION Project objectives

ECO REGION Project objectives

• To harmonise the content of the Eco-region between the main stakeholders in the development (the business sector) and the nature conservationists

• To apply the developmental concept to all fields of development in the Region

• To establish a brand and a marketing strategy

• To establish standards/recommendations – the implementation of sustainable development principles

• To create/stimulate the products/services of the Eco-region;

• To establish a sustainable management and collaboration system between the stakeholders

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ECO REGION- Project ECO REGION- Project ContentContentECO REGION- Project ECO REGION- Project ContentContent

Strategic plan of Green Karst

• To preserve the enviroment• To develop new products, services

and knowledge• To join tourist offers that will raise

the tourist demand and our recognition

• To become socially aware region

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ECO REGION- Project ECO REGION- Project ContentContentECO REGION- Project ECO REGION- Project ContentContent

Marketing strategy of Green Karst

• Niche strategy

• Differentiation strategy

• De-seasonalized strategy

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ECO REGION- Project ECO REGION- Project ContentContentECO REGION- Project ECO REGION- Project ContentContent

A register of the Region’s turist infrastructure directed to tourism niche strategy

www.zelenikras.si

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ECO REGION- Project ECO REGION- Project ContentContentECO REGION- Project ECO REGION- Project ContentContent

A brand and an integrated graphic design

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GRAPHIC DESIGN APPLICATIONSGRAPHIC DESIGN APPLICATIONS

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ECO REGION- Project ECO REGION- Project ContentContentECO REGION- Project ECO REGION- Project ContentContent

Communication activities

• Green karst Flyers

• Green karst Guide

• Participation at two fairs

• Website

• Articles, domestic and

foreign media

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The visionThe vision• With responsible way of life and investments in knowledge

and development the region will become attractive from marketing point of view and environmentaly most preserved in Slovenia.

• Common appearance/promotion with the new brand will set our region as the most favorable for active tourists and environmentaly aware consumers.

• Quality of life and values are the most important in the region – this will help us to make progress and to stay green for future generation at the same time.

EnVision the Future

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What does the new brand offer to the companies and local communities?

Promotion and recognition

Common marketing

New sale paths

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What does the new brand offer to the companies and local communities?

Cooperation and integration of the producers/farmers/tourist workers

New ideas and support for their development and implementation

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What have we achieved …

• Common basic position on

our future development

• Drawn national institutions’ attention

• Easier gaining of EU co-financing

… and where are we now?

• Rules governing the use of the brand

•Developing of a new project (Green Karst Park)

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Regional Development Agency Regional Development Agency of Inner-Karst regionof Inner-Karst region

RRANO TRANJ SKO - KRAŠKE REG IJ E, d .o .o .

Prečna ulica 1

6257 Pivka

Slovenia

Tel.: +386(0)5 72 12 240

Fax: +386(0)5 72 12 245

www.rra-nkr.si

info@rra-nkr.si