1

Digital Media of the Mainichi Newspapers

2

Today’s topics

•  Development of the Japanese media market •  How do we deal with declining ad revenues •  About new projects we are looking into •  About our digital undertakings

–  Mobile –  Internet –  e-reading

•  What is a sustainable strategy in a changing media market

3

Which newspapers provide the most trust and authority?

24 24 awards

4

The oldest newspaper in Japan

138 years old

1872

1922 1972

2010

5

’95 ‘96 ‘97 ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07

JamJam

AULOS Mainichi Photo Bank

Mainichi Sponichi Mainichi Interactive

Full-scale launch of “Mainichi Daily News”

MSN Mainichi Interactive Mainichi Premium Mall

MaiMai Club Mainichi jp

From the earliest news site

6

The largest photo archive

310,000　 including a Pulitzer Prize winner

7

The most users of Mobile News

Ecosystems &

Freemiums by

Mobile Carriers

8

mobile pay sites

Free app

Sudoku app Manga/comic

Free

9

Mainichi.jp has the highest number of unique users

News selection

Sports and Entertainment Lifestyle

UU ||

18,000,000

10

The most news channel

11

Where do people get necessary information for their

everyday lives from?

12

March 2009 report by agency for culture affairs （Ｎ＝1954） Compared to 2001

The rate of people in their teens and 20’s who get information from newspapers and magazine is small.

TV NP Internet magazine

Age

*Targeting person is male and female aged over 16s in Japan. “Internet” means personal computer .

13

Mainichi jp and our mobile reach（approx19 m）

Subscribers of Mainichi Shimbun（approx 3.8m）

Small young peoson

The Mainichi’s brand can reach about 15% of Japan’s population

male female

Population (x 10,000)

14

Japanese Mobile Market ・In Japan, users are changing their mobile

phones to smart phones. A lot of companies choose the Android OS that is open, easy to produce and free.

Thousand Thousand

Compared with the previous year

Compared with the previous year World Volume of shipments

Japanese Volume of shipments

The volume of Smart Phone shipment

15

We need to produce innovative ventures!

How?

16

•  Increasing revenue instantly – Establishing multiple websites based on

affiliate advertising •  Increasing interactivity

–  “Twitter” •  Looking into possibility of charging for

content and new ads –  IPTV – e-Reading/e-Newspaper – Smart Phone – Digital signage

Innovative ventures

17

Twitter for Mainichi.jp

•  Read the news and send tweets

18

Mainichi jp Editorial Twitter Followers:13m (as of 25th Sept)

Mainichi Daily News Twitter Followers:1,500 (as of 25th Sept)

Mainichi jp ElectionTwitter

h"p://twi"er.com/mainichijpnews  毎日ｊｐの主なニュース速報を掲載しています。

Mainichi jp Editorial Twitter for breaking news Followers:2m (as of 21th July)

19

Effectiveness of Twitter

•  Increases interactivity •  Increases unique users •  However, not sure how to monetize it

yet •  Twitter is innovative but involves

unknown elements

20

IPTV service

21

iPhone application

Mainichi Zoo

Photo album for Animal pictures

The famous games of the senior high school

Baseball tournament

(articles and pictures)

Mainichi Zoo2

For photo frames

22

E-Reading/E-newspaper

23

Android mobile application

Slide by finger

24

Digital signage

25

Digital Magazines

26

Thank you

Naoki Onodera

THE MAINICHI NEWSPAPERS