Post on 01-Apr-2015
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CommunicationCommunication UnitUnit
Meeting of the OIE RR/SRR
Paris, 26-29 October 2010
Maria ZampaglioneHead, OIE Communication Unit
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THE TEAM
• Maria Zampaglione• Glaïeul Mamaghani• Julie Strat• Stéphanie Meslin
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RESOURCESRESOURCES
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RESOURCES
Communication products Press releases Editorials Videos Summaries in FR/EN/ES available in different lengths adaptable for different purposes Photos (http://www.oie.int/gallery/index.php)
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RESOURCES
INFORM AND DECIPHER
SUMMARIZE
RATIONALIZE
INCREASE AWARENESS
Improve OIE visibility
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RESOURCES – WHERE?
On the OIE homepage
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RESOURCES – WHERE?
Media Resources
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RESOURCES – WHERE?
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RESOURCES – WHERE?
On the DG page
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NEW PRODUCTIONSNEW PRODUCTIONS
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VADEMECUM OF THE OIE
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THE ANNUAL REPORT 2010
• A communication tool• Launching in march 2011
• Paper copies and web-based
• 3 languages
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THE VETERINARY SERVICES
• WHO ARE THEY?WHO ARE THEY?• WHAT ARE THEY FOR?WHAT ARE THEY FOR?
Available in the three languages
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THE NEW POWERPOINT PRESENTATION
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A REMINDER ON THE CORPORATE IDENTITY
• What is it?• Who is concerned?• What for?
ONLY WORKS IF THE RULES ARE RESPECTED
• CLEAN WORK• CLEAR MESSAGES• POSITIVE IMAGE
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Season’s Greetings card
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STRATEGYSTRATEGY
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Regional Seminars
STRATEGY
• Goals• Participation• Role of the RR/SRR
• Muscat, Oman 20-21 April 2010• Rabat, Morocco 7-8 October
2010
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STRATEGY
Ad hoc group
• September 2008o Group analyses the definitions contained in the
Code
• September 2009o First round of comments by MC
• June 2010o Draft guidelines on communication
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EVENTS FOR 2011EVENTS FOR 2011
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2011: WORLD VETERINARY YEAR
OIE strongly involved
Partnership with the EC
• Presence at the most important agricultural fairs in Europe (IGW and SIA)
• Production of 6 video clips highlighting the diversity of the veterinary profession
• Photographic competition
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VET2011: THE TIMINGJanuary February April May September October
Official opening ceremony at Versailles, France
Salon international de l’Agriculture in Paris, France
World Veterinary Day
EU Veterinary week in Brussels, Belgium
Global conference on rabies control in Seoul, Republic of Korea
30th World veterinary congress in Cape Town, South Africa
Internationale Grüne Woche in Berlin, Germany
79th OIE General Session in Paris, France
World Rabies Day
OIE Global Conference on wildlife in Seoul, Republic of Korea
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WORLD VETERINARY DAY 2011
• THEME OF THE YEAR :
• PARTNERSHIP WITH THE WORLD RABIES DAY
Stronger involvement of OIE Delegates needed through the RR/SRR
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THE 79th GENERAL SESSION
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• Photo competition award• Photo display• Special sale of the « Bourgelat » stamp
THE 79th GENERAL SESSION
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YOUR PARTICIPATION
2712 rue de Prony, 75017 Paris, France - www.oie.int – oie@oie.int
OrganisationMondialede la SantéAnimale
WorldOrganisationfor AnimalHealth
OrganizaciónMundialde SanidadAnimal
Thank you