MARKETING DISTRIBUTION CHANNELS

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TYPES OF MARKETING CHANNELS

Marketing channel: system of marketing institutions that promotes the physical flow of goods and services, along with ownership title, from producers to consumer or business user; also called a distribution channel

TYPEs OF MARKETING CHANNELs

Logistics: process of coordinating the flow of

information, goods, and services among members of the

distribution channel

Marketing intermediary: wholesaler or retailer that operates between producers and consumers or business users; also called a middleman

Figure 13.2:AlternativeMarketingChannels

TYPES OF MARKETING CHANNELSTYPES OF MARKETING CHANNELSTYPES OF MARKETING CHANNELSTYPES OF MARKETING CHANNELS