How to easily track

advertising phone

responsewww.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

"It’s incumbent on every marketing

executive to ensure advertising budget is

not wasted on campaigns that aren’t

cost effective."www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

It’s very easy to set up several advertising

campaigns and not realise that the results from one might completely

dwarf another.www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

This puts every advertiser in danger of literally throwing money away simply because response is

not accurately monitored.www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

Now, in these difficult economic times, it’s even more important to ensure that every advertising pound is

invested only where it can reap the very best

response.www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

Of course, the only way to measure the

effectiveness of campaigns is to

record the source of every enquiry.

www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

However, if you invite telephone responses,

you are reliant on those answering enquiries to

remember to ask callers where they saw your

number.www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

And even then, you may be thwarted by callers

who can’t quite remember and say they saw it on the Internet or in a magazine without being specific about which site or which

magazine.

www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

If you place ads in print media or on

web sites that invite a phone response

and if what I’ve said strikes a cord, I’d like

to show you...www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

... a very simple way to easily track which

advertising campaigns bring you profit and which do

not.www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

Basically, all you need to do is place a

different phone number in each

advert and count the number of calls each

one receives.www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

But that doesn’t necessarily permit

you to measure quality. So...

www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

Suppose every time your phone rang you heard something like:

“You have a call from your ad in The Sunday Times, press any key

to accept” or...www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

“You have a call from your Google advert, press

any key to accept”

Now you can easily track the source of the call

before pressing a key to be connected to the

caller.

www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

Sounds simple enough but how can

you put this into practice?

Well actually it’s very quick and very easy...

www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

Just go to

www.Adcall.com/Switchboard

to get a free 0844 phone number right

away. www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

Once you’ve created your account you can

get a second 0844 number also at no cost.

With two numbers you'll be able to start tracking two

ad campaigns.www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

Numbers in excess of two rent for £3/month orget 10 numbers for £20/mth, plus VAT.

You’ll be able to quickly set up each of your new 0844

numbers via a simple web

dashboard using the following options:www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

RedirectsRoute calls to up to

five UK 01 or 02 landline numbers.

www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

(Calls can optionally be routed to 07 mobile numbers at a cost of 13p per

minute)

IntroductionSelect the greeting heard by the caller

when the call is answered or

optionally record your own.www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

DescriptionA description for each

number.

This might be the publication where your

advertisement will appear.www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

Call ScreeningThe call recipient can optionally be advised the source of the call.

We call this The Whisper:

“You have a call from The Sunday Times. Please press

star to accept”

(Calls can also optionally be routed to07 mobile numbers at a cost of 13p per minute)

www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

Switchboard Open/Close Times

Set the hours during which calls are routed to a call recipient as

per Redirects above or directed to Voicemailwww.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

Announce Position

Optionally announces the callers

queue position.www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

Music on HoldOptionally turn on and select the style of

music callers hear whilst in call queue. www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

Missed Call Email Alerts

When a caller hangs up without leaving a message, an email can optionally be

sent containing the caller’s number plus

date and time of call.

www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

Missed Call SMS (text message) Alerts

The system can optionally be set to send missed call

alerts by SMS text message to a mobile phone.

(This feature requires the purchase of SMS credits at 10p each)

www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

VoicemailOptionally choose to have voicemail messages sent via

e-mail as voice attachments.

www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

Advertising Campaign

Once you've set up your numbers, you

can create an Advertising

Campaign that will tracks calls like

this...

www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

Advertising Campaign - Summary Report

www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

Run reports for any period

Compare adverts

See how many

calls were answered

Another Campaign Report shows the number of calls:

www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

•Answered•Engaged•Not answered•Answered and connected•Answered but not connected

You can also see for each advert (in seconds):

www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

•Hold duration•Talk duration•Total call duration•Average call duration

Start Tracking Your Adverts Today:

Just go to www.Adcall.com/Switchboard

to get two free 0844 phone numbers right away.

You can rent additional number for £3/month or get 10 numbers for

£20/month, plus VAT.

www.adcall.com/switchboard

Free 0844 Switchboard*

* First two 0844 numbers free to UK businesses

Calls to 0844 numbers cost 5p per minute.Please note that 0844 numbers cannot be called from

outside the UK.