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Stages Objective Action Plan Anticipated risks andhurdle

End Result

Stage:1

“Physicalmovement of

goods andservices fromthe country of

its origin”.

(i) Identify onecountry.

(ii) Focus on one product or services.

(iii) Exploreopportunity for

exports.

(i) Local resistance for bringing.

(ii) Technical andcommercial barriers.

(iii) Competitive forcesfrom local and

imported goods.

(i) Entry into onecountry- successful.

(ii) Learningexperience in acountry outside.

Stage:2

“Strengthenand stabilizeone overseas

market.”

(i) Build a strongrelation in one

market.(ii) Promote brand

name withcustomers and

channels.

(i) Local competitors pose threats.

(ii) Price war isinevitable.

(i) Strengthen onecountry by

overcoming all thehurdles.

(ii) One or fewimporters extendcooperation and

support for constantflow of goods.

Stage:3

“Establishmanufacturing

base in theimportingcountry”.

(i) Narrow down toone local partner.

(ii) Locate an ideal place for

production.(iii) Workout for

financially together.

(i) Competitorsincrease their

production capacity.(ii) Local regulationson labour, transactionand infrastructure maytrouble the operation.

(i) Local production brings down the cost.

(ii) The enterprise becomes close to the

customers.(iii) Brand loyalty is

built.

Stage:4

“Spread thedistribution and

increase production in

the region”.

(i) Develop fastnetwork in theneighbouring

countries.(ii) Setup

warehouses / sub-dealer network in

the region.

(i) Every part of theregion worksdifferently.

(ii) Rules are notuniform.

(iii) Demand level isnot similar in every

country.

(i) Access in the wholeregion.

(ii) Easy to experimentin other regions.(iii) Revenue is

increased.

Stage:5

“Move to other regions by

investing and producing”.

(i) Set upsubsidiaries.

(ii) Develop strongsystems.

(iii) Induct right people with

performance.(iv)Flexible to local

environment.

(i) Cross culturalcomplexities.

(ii) Local adaptability.(iii) Promotional

barriers.

(i) Global take off assured.

(ii) The enterprise hasa competency in skilland knowledge to go

global.

STAGES FOR GLOBALIZATION FOR ANENTERPRISE

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Stage:6

“Globalmindset,customer

orientation andconstant

innovation”.

(i) Organization to be global.

(ii) Investment to beglobal.

(iii) Technology to be global.

(iv) Realoptimization of resources takes

place.

(i) Challenge ongovernance.

(ii) Ethical standards.(iii) Concern for the

locals.(iv) Human Resources.

(i) Global investment.(ii) Global

competency.(iii) Global branding.

(iv)GlobalOrganization.