Post on 26-Mar-2015
牛津高中英语牛津高中英语
( 模块四 · 高一下学期 )
Word Power
板块:教学设计—课件
UnitUnit
11
Advertising
Unit 1 Unit 1
课件描述: 本堂课是以介绍“构词法知识”为主的词汇教学课。词汇是语言基础知识的重要组成部分,构词法能帮助学生提高掌握词汇的效率。但是,强调基础知识指的是语言知识的灵活运用,教师在语境中教学,学生在语境中学习,语境中学习、运用。
Blank-filling ____________ (advertise) are an important
part of life. They use lots of ____________ (persuade) and _______ (excite) images to sell products or services. ________(general) speaking, there are two main types:______ (commerce) ads and PSAs. They do not always tell you the _______ (true). We should be ________(care).
Advertisementspersuasive
excitingGenerally
commercial
truthcareful
Question: How are these new words formed?
More examples:Root derivatives/new words
health
interest
depend
use
difficult
week
healthy
interesting
dependent
useful
difficulty
weekly
Competition:Think more words that are created this
way.
Which group can win?
The group that has the most words wins.
How to form adjective from nouns and verbs?
Wu Ping: Do all ads play tricks on people?
Wu Hong: No. PSAs use some of the same methods as commercial ads, like
persuasive language and exciting images, but they are not meant to trick us.
commerce N. commercialpersuade V. persuasiveexcite V. exciting
Using suffixes
Noun +y
+ly
+ic
+al
+ous
+ful
health healthy
week weekly
hero heroic
origin original
danger dangerous
help helpful
Verb +ed
+ing
+ive
amaze amazed
excite exciting
attract attractive
Can you think of more
examples?
Exercise: Best Clothing Shop
Possible answers:(1) lovely (2) attractive (3) boring
(4) creative (5) fantastic (6) exciting
(7) friendly (8) competitive (9) famous
(10) lucky
Let’s learn more about suffixes.
Suffix Meaning Examples (adj.)
-ical having the quality of
-able having the quality of
-ous like, full of
-ful characterized by
-less without
medical,electrical
enjoyable,reasonable
dangerous,adventurous
joyful,mouthful cloudless,hopeless
Word Puzzle
c o m m e r c i a l1 commerce 2 health 3 hero 4 attraction 5 help 6 excitement 7 origin 8 danger
1
2
3
4
5
6
7
8
Hidden word
Food and ________ are quite important to our human beings.
用所给单词的形容词形式填空
h e a l t h y
h e r o i c
a t t r a c t i v e
h e l p f u l
e x c i t i n g
o r i g i n a l
d a n g e r o u s
clothing
Active showSuppose you are a book seller. You want your customer to buy a new book called ‘English Literature’. How can you make your customer buy it? Make a dialogue with your partner and then have it presented.
learn more about sales and
marketing
Useful expressions:ProductMarket researchSales and marketingSales/marketing departmentConsumersMarket shareSales targetMarket leaderHigh quality Sales figures
What do they mean?Can you have a guess?
Words-matchingWords-matching
sales/marketing department consumers market share sales targets market leader
high quality
sales figures
sales and marketing
消费者
市场份额
销售目标
市场主导者
高质量
销售量
( 产品 ) 销售和市场营销
销售 / 营销部门
Practice: B
Possible answers:
(1) product (2) market share
(3) sales figure (4) consumers
(5) high quality (6) market research
(7) sales/marketing department (8) Sales target
(9) market leader (10) sales and marketing
Exercise for consolidation
I want to buy some milk ________ from the shop.
________of milk usually go up during this time. I like
‘Fresh’ milk very much because this band usually has
a good________ . Recent sales ________
show that it is popular among ______________. The
shop also gives much ________ of 10 per cent for
cash. Why don’t you have a try?
products
Sales
quality figures
consumers
discount
Fill in the blanks
Homework1 Memorize the words and phrases learnt in this
section.
2 Make good preparations for Grammar and
Usage.