Post on 18-Jan-2016
Venture Mission and StrategyBusiness environmentExecutionRisk AnalysisKey Assumptions and Financials
We want to deliver an application which helps Lady Health Workers
execute their work in Pakistan.
To be an essential part of the work of Lady Health Workers
Key actions:
• Partners in Pakistan (government, health organizations etc)
• Local know-how and insights
• First health application in Urdu language
• Multi-functional application (3 different features)
The application is downloadable from the company website for free. Gathering donations from companies, organizations and private investors
• Target market
• Customers
• LHW organization, Pakistani government
• Target end-users:
• LHW’s
• Product/Service concept
• Mobile phone application that provides useful tools for Lady Health Workers
• Competition (direct and substitution)
• Other health applications available for mobile phones
• Telemedicine (not mobile application)
• MobiLink
Key Milestones:PrototypeBusiness planGetting partnersDemo versionFully translated to UrduTesting application in Urdu and
EnglishFinal sales pitch
RISKSMarket
– Promotion, how and when?– LHWs reluctant to adopt mobile
phone applications
Technology/Product– S40 technology is limited– Lack of knowledge of S40
technology– How the SMS-based
communication feature is integrated.
ACTIONS
• Market– Making contacts in market area,
develop further application
– Contact LHWs in Pakistan and inquire needs, opinions etc.
• Technology/Product– Possible R&D partners in market
area
– Professional assist from Finnish contacts
Three possible lines: 1. Sell business idea 2. Establish company 3. Give it out for free, fund-
raising from private investors and organizations
Financial
Based on line 2: Price: 5 € Cash flow forecast:
▪ Negative cash flow for 18 months▪ Tekes funding covers cumulative deficit of 4 800 €
See following charts for further details
020406080
100120140160180
2011 2012 2013 2014
€, T
ho
usa
nd
s
Business trips
Website
R&D Personell
Sales and MarketingPersonellAdministrative Personnell
0
10 000
20 000
30 000
40 000
50 000
60 000
2011 2012 2013 2014
Applications
Financial
Based on line three: Giving application free of charge The goal is to cover all costs with donations
only▪ 385 000 € over four years
A great effort on fund raising, active promotion and visiting events, fairs etc.
See following financial sheet for forcasted donations and costs