+

Think& Feel

Say& Do

Hear See

Pain Gain

Varying opinions on value and contentment with the current work

Openness to the process and interest in improving

Necessity to improve design, clarity and focus

Comparable foundations improving and a younger

generation growing

History of privacy and more requests

Transparency and strategic alignment

Difficult to make behavioral change and excited about potential

Openness to the process and interest in improving

Necessity to be efficient, accurate and

cutting-edge

Catch up to technology and nurture younger generation

Adjustment to technology and threat of piracy

Transparency, efficiency and increased accessibility

Synagogue member

Jewish spouse

Feel being Jewish is “very important”

Self-identify as “very attached” to Israel

Day School7-12 years 84% 96% 86% 67%1-6 years 53% 82% 59% 38%Afternoon School7-12 years 56% 76% 51% 36%1-6 years 44% 63% 36% 21%Sunday School7-12 years 36% 60% 35% 12%1-6 years 30% 42% 28% 13%No Jewish Education 12% 33% 16% 12%

Today:Natural Resources (1.7 billion cubic meters) + Desalination and Brackish Water (275 million cu.m.) + Treated Wastewater (300 million cu.m.) = 2.275 billion cu.m. - Total Use (2.25 billion) = FLAT By 2014:Natural Resources (1.7 billion cubic meters) + Desalination and Brackish Water (500 million cu.m.) + Treated Wastewater (300 million cu.m.) = 2.500 billion cu.m. - Total Use (2.25 billion) = SURPLUS

DESIGN to elicit action

UNDERSTAND to design

EMPATHIZE to understand