Post on 16-Dec-2015
Technology can automate almost any process that a human can perform but at what cost?
What, How, Why, Who
Use Case Diagrams - a representation of a user's interaction with the system and depicting the specifications of a use case; A use case diagram can portray the different types of users of a system and the various ways that they interact with the system
Why does it make sense? What service does your product provide? Is it a fit for mobility? How is this task currently performed / what makes it more efficient? Not-for-profit v. for profit
The Case for App Development
Define Your Consumer
Internal Customer Facing Return On Investment [ROI] for the firm from an operational efficiency
perspective ROI from a revenue generation perspective [Licensing Fee’s,
Maintenance] Security / Infrastructure Concerns / Multi-client / Stand-alone application Device Management / Bring Your Own Device [BYOD]
External Customer Facing ROI for the firm from an operational efficiency perspective ROI from a revenue generation perspective [Membership Fee, Function
Set, Advertising] BYOD
Items to Consider
How can this product be monetized
Development Estimates / Speed to Market
Return on Investment [ROI]
Determine "by-product" value of your product
Mobile Device Platforms [iOS, Android, Windows, Blackberry]
Total Cost of Ownership [TCO]
IP
Phased Approach
Vetting of requirements
Prove financial model
Spread cost development over a period of time / reinvest income into finishing the product offering
Additional product functions
Judging Parameters
Clearly define the scope of the App upfront
Define the user base / Who would pay to develop your application and why?
Define the monetization and operational efficiency opportunities
Lead us through the use of the app; point our benefits to the user
Why does it need to be mobile?
Oil and Gas Specific
Agenda Correction: • 5 minutes to present designs• 10 minutes to answer questions