Post on 14-Dec-2015
© Tao Group Ltd 2006www. minimixa.com
Create with miniMIXA
Tim Cole – Head of Audio
Powered by intent
© Tao Group Ltd 2006www. minimixa.com
VISION :
“musiKfone” – the next electric guitar
Setting the Stage …
powered by miniMIXA
• Networked mobile instrument for playback & creativity
• Creatives define trends; bend technology
• High-end audio specifications, incl.
• “DTM” (MIDI in/out) / (Audio in/out)
• Many Creative Applications
• Mobile recording studio; ideas capture
• DJ performance / “Mig”s (mobile gig)
• Community & Device–Device Jamming
• Integrated video, image and music
• New media (podcasts) entirely “made on mobile”
© Tao Group Ltd 2006www. minimixa.com
• 1986 Initial Concept for “Generative System”
• 1990 Founded SSEYO
• 1994 SSEYO Koan Player
• 1995 SSEYO Koan Pro
• 1995 - 96 Brian Eno “Generative Music 1”
• 1996 - 2001 SSEYO Koan Plugin
• 2001 SSEYO Koan Interactive Audio Platform [BAFTA]
• 2002 SSEYO sold to Tao Group
• 2000 (– date) intent Sound System & APRE
• 2004 SSEYO miniMIXA V1 [BAFTA]
• 2005 (– date) SSEYO miniMIXA V2
SSEYO & Technology…
History
© Tao Group Ltd 2006www. minimixa.com
GraphicsAudio
Multimedia
Gaming EngineUI/Browser
Powerful virtual processor
Rich multimedia capability
High performance components
Tao Group and intent
intent GamePlayer
intent Mobile
intent, the universal multi-media environment: Premium value, protected IP, developed over 600 man years,
into a range of industry-beating multi-media technologies.
© Tao Group Ltd 2006www. minimixa.com
Tao is a global software company innovating & sellingworld-class, award winning solutions to home, mobile
& automotive manufacturers.
Tao is a global software company innovating & sellingworld-class, award winning solutions to home, mobile
& automotive manufacturers.
Some Tao enabled devices!
www.wipoq.com
© Tao Group Ltd 2006www. minimixa.com
• Mobile (Digital) Music is Hot, Proven and Today– $11bn market by 2010 (Informa)
• Ringtone Revenues Continue to Grow Globally– $4.9bn 2005, $6.8bn 2010 (Informa), 12% music sales by 2008 (Baskerville)
• Personal Media Player Growth Soaring – 104 million units by 2009, InStat; 200% growth in 2005 to $3bn
• Connected Communities: Lists, Discovery & Interaction– Mobile devices: increasing computing power and audio quality
– Social Media and DIY: involvement, pod casting, karaoke etc.
– > On-device media mixers = new opportunities for content owners
– > On-device media mixers = new opportunities for creatives
– > On-device media mixers = new opportunities for MO/MFG
– > On-device media mixers = new opportunities for channel
MUSIC: Environment
© Tao Group Ltd 2006www. minimixa.com
mono poly Audio/MIDI
Communities + Social Media tools
RTTTL SP-MIDI XMF/SMAF SKM MP3/AAC/WMA
Cellphone computing power / audio capabilities
Mixers / DIY / Apps / Lists/ Ringbk
2004 200520021999
New $$ Streams
“Connecting” with mass market cellphones
Realtones / Tracks
(INCL. VIDEO)
Formats / players
CONTENT: Environment
2006
Op
po
rtu
nit
ies
Record companies / recordings
© Tao Group Ltd 2006www. minimixa.com
What is miniMIXA V2?
• Ringtone Mixer for Mobile Phones / PDAs– #1 mobile music mixer, easy-to-use & powerful– Powerful mobile music live performance tool– Can use a range of add on content– Embedded versions + free-to-download “SE” version – Symbian (S60/UIQ) & Windows Mobile*
• OTA Purchasable Encrypted Content “MIXApaks”– Content owner settable options to govern content usage– Big screen area for artist MIXApak screens / buttons
• Community content - “Content Zips”– Users can use / make available their own content
• Max Power for New Trends (content allowing)– Mic recording*; Mix content from different MIXApaks– Real “studio” Sound FX; Auto pitch shift/time stretch
miniMIXA
Key Mix screen / buttons
MIXApak load screen
© Tao Group Ltd 2006www. minimixa.com
KEY FEATURES:• Up to CD quality* stereo
• Key Mix / Cell Mix modes
• 12 track Audio / MIDI / Synth
• Make Mix & Voice* recordings
• Email* recordings
• Pitch shift* / time stretch*
• EQ / quality sound FX*
• “Mash up” content*
• MIXApak custom graphics
• Free-to-download version (SE)
SSEYO miniMIXA V2
* Content / device dependent
LIVE DEMO
Ringtone Mixer for Mobile Phones / PDAs
© Tao Group Ltd 2006www. minimixa.com
How U Get mixing…
• miniMIXA installation (if not already embedded)– Web download or via OTA, Bluetooth / ActiveSync
• User gets add-on content :– Purchases MIXApak(s);
• Electronic/Portal: If/as required• Web download or via OTA, Bluetooth / ActiveSync• User installs MIXApak
– User sees / agrees the EULA to proceeed
– or gets Content Zip• Downloads & moves zip to miniMIXA kits directory
• User loads add-on content to make a mix– User sees load screen (e.g. artist image)– User sees Key Mix screen (e.g. another image)
• Content can also include custom button images
Purchasable MIXApaks
Key Mix screen / buttons
MIXApak load screen
© Tao Group Ltd 2006www. minimixa.com
• Content owners can make mixing sexy & fun + make money
• Encrypted “Artist” MIXApaks at premium ringtone pricepoints
– Collections of music loops (e.g. song chorus elements) and images
– Only content owners have access to the original master tracks
– Provides real “added value” user proposition; next stage for ringtones
• miniMIXA / MIXApak opportunity - Total Available Market
– TAM ~ 50m miniMIXA “capable” Smartphones by 2007
– By 2010 TAM could be ~200m devices (just Smartphones!)
– Users could purchase as many MIXApaks/year as they now do ringtones
– Feature phone adoption will greatly increase the TAM
– miniMIXA also runs on PDA & PC with potential for DTV
MIXApaks
The “Big” Picture: Opportunity
© Tao Group Ltd 2006www. minimixa.com
Big Circle of Value
The “Big” Picture: Ecosystem
miniMIXA ecosystem
miniMIXA Application (& MMI)
DRM
Aggregators
Artist Content
White Label Content
Community
O/S Platforms
Mfg Customers
OTA solutions
MIXApak formatContent locking scheme
Operators
© Tao Group Ltd 2006www. minimixa.com
How Tao is closing the loop
The “Big” Picture: Ecosystem
miniMIXA ecosystem
miniMIXA Application (& MMI)
DRM
Aggregators
Artist Content
White Label Content
Community
O/S Platforms
Mfg Customers
OTA solutions
MIXApak formatContent locking scheme
Operators
Manufacturers
Distributors
White Label
Record Companies
© Tao Group Ltd 2006www. minimixa.com
Comprehensive audio frameworks and tools
Open frameworks with easy-to-use APIs
Audio: all audio mixing, scaling and resources
MIDI: all MIDI APIs, Synth, HW/SW routing
Plugins: Audio, Visualiser, Engines and Browser
Modular Synth: FX, sound generators, envelopes
Codecs: for new audio/MIDI codecs and formats
Optimise – use only components / tools you need
Special tuning for range of processors
intent Sound System (iSS)
© Tao Group Ltd 2006www. minimixa.com
RTOS:Process Mgmt, Memory Mgmt, Timers, Dynamic Binding, Translation, ……
JVM: (PersonalJava, CLDC, CDC, Co-Existing)
MIDP2.0
PJava
JSR’s:185 (JTWI), ….
FP
PBP
PP
Lib
rarie
s/
en
gin
es
Devic
es/
Serv
ices
Secu
rity:
Certifi
cate
s etc
iSS:Polyphonic MIDI Synth.,
audio / MIDI / plugin
frameworks,interactivity,
multiple formats….
Audio, MIDI, …
iVE:2D, 3D, Vector,
Windowing, compositing,
filters, alphablending,
Gadgets, ….
Camera, Graphics,
Mouse, K/B, …
Comms:Serial, TCP, iRDA, BlueTooth*,Telephony (API, not protocols)
Other:PC Card, Power Mgmt,
File System, …
Protocols:HTTP, HTTPS,SOAP, SSL, POP, IMAP, ..
Games
PIMs InstantMessager
Lan
gu
ag
eIn
dep
en
de
nt
Ap
plic
atio
ns
CO
DEC
s
Qi – Brandable Control Center
SEC
UR
ITY
Java:APPLETs, MIDLETs, JAM
Content Handlers:HTML, SMIL,
XML, JavaScript,
MIDI, MP3…
OS (if required):SmartPhone, Symbian, Linux, Nucleus, intent…….
intent 2
Others:
C, C++, VP, JavaScript, ..
iSS – Platform & spot solutions
iSS in Platform
StandaloneApplications
e.g.:
AdvancedPolyphonic
RingtoneEngine
for MIDI and
Audio;SSEYO
miniMIXA
iSS in - spot
solutions“APRE”- apps
“miniMIXA”