Propaganda refers to a type of message aimed at influencing opinions and/or the behavior of people. Propaganda may provide only partial information or be deliberately misleading.

Enthusiastic or energetic statement presented as fact, although its not necessarily true.

Appeals to desire to follow the crowd

Example – Polls show that more than 80% of voters support me!

Use only those facts that support your argument.

Example – My opponent voted against Social Security. (But did no mention that she voted against it because the proposed increase was to small.)

Use words and phrases that sound appealing and that everyone agrees with.

Example – I stand for freedom and the American way.

The "lesser of two evils" technique tries to convince us of an idea or proposal by presenting it as the least offensive option.

Attach negative labels to your opponent.

Example – He’s soft on crime.

This is an attempt to simplify a complex situation by presenting one specific group or person as the enemy.

Tell voters you are just like them – an ordinary person with similar needs and ideas.

Example – I’ve lived in this city all my life. My children go to the same schools as your children.-

Simplification is extremely similar to pinpointing the enemy, in that it often reduces a complex situation to a clear-cut choice involving good and evil.

Testimonials are quotations or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item.

Connect yourself to a respected person, group, or symbol

Example – In the words of Abraham Lincoln

1. https://www.youtube.com/watch?v=hLj6yY4P_Rg 2. http://www.youtube.com/watch?v=XoBFL6iwid4 First 30 se

conds3. https://www.youtube.com/watch?v=MDUQW8LUMs8 4. https://www.youtube.com/watch?v=8eNnnS3Sn6I 5. https://www.youtube.com/watch?v=HQdTgkY321s 6. https://www.youtube.com/watch?v=3k1QUGtvAmc 7. https://www.youtube.com/watch?v=EU-IBF8nwSY 8. https://www.youtube.com/watch?v=lkey22t4NFo 9. https://www.youtube.com/watch?v=9Id_r6pNsus 10. https://www.youtube.com/watch?v=EC9j6Wfdq3o

You get 10 minutes with your group to create a fictional campaign commercial using one of the tactics we talked about.

Write on an index card which tactic you are going to use and the class will have to try and guess.

, Bascom,Ethan T , Miracle,Jacob C 

Vanover,Kaleb M , Duff,Sydney C , Morrison,Michael J 

Shanks,Brent L , Arnett,Gavin B, Baxter,Leigha D

Henry,Jacob D , Ball,Logan N , DeLaVergne,Noah J 

Ginter,Afton G , Becraft,Madison P Norman,Cathryn R 

Ray,Tyler D , Baird,Sarah E , Dougherty,Kimberly P 

Torchia,Hanna M , Ramirez,Marelyn 

Clare,Ashley T , Reddix,Cameron E , Cole,Charles E 

McCarty,Taylor W , Craycraft,Ragen E, Sexton,Jacob R