Personal Business Logo

Why have a Logo?

Most important visual piece of marketing for your company

Creates a positive powerful first impression

Promotes brand recognition

Conveys company mission, products or services

What makes a good Logo? A business logo is a custom design to target

your audience

Reflects the nature of your business and what you offer

It should be an original representation of who

you are.

Should work well in all mediums:signs, letterhead, business cards, products, billboards

A business logo should reflect your taste and interest. It should be an original representation of who you are and what you would like people’s first impression of your business to be.

VISUAL

Logos need attention value Uniqueness Graphical message What visually sets you apart from

the crowd?

Where will you use your business logo??

Billboards Phone book ad Letterhead Business card Commercials Ads in

magazines, catalogues, etc.

Packaging Window or door

display

UTILITY

Will logos stay durable in changing trends, formats and media?

Logos may be visually strong but because of complex shape and color may be difficult to reproduce in various sizes and colors

Logos have to function in black and white

CONCEPTUAL What do you want to tell the viewer? What will they understand about your

business from your logo? Concepts may be good but contain too

many elements.

Design Variations

Experiment with different variations Color Text Graphic

Things to consider…

Things that describe or represent your individuality.

Possible names for your Interior Design Business.

Evaluate theses items and create a logo that is appealing to the public and that you are proud of.

Look at the examples from class to get ideas, or be creative and come up with your own theme and design.

Examples of Logos….

Creating Your Logo: Final Plan

Sketch and practice on scratch paper until you are happy with the results.

When you have perfected your logo place a copy of the logo on this assignment sheet.

You will use this logo through the semester on your design projects!