Post on 12-Jan-2016
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Fast Track to Write Your Book – Session 3 & 4With New York Times Best Selling Author Peggy McColl
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2+Today’s Overview
Session #3: The Writing Process Continued Titles & Sub-titles
Session #4: Completing Your Book Endorsements, Foreword, Acknowledgements, Cover
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3+To Get YOUR Questions Answered
Ask during ANY of the Open Q & A Sessions
There are 8 Opportunities to Get Your Questions Answered
Lindsay Boileau lindsay@peggymccoll.com
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4+Summary Steps: The Writing Process
Step #1 – Know the main message of the book
Step #2 – Make a list of stories/examples/anecdotes/metaphors you can/will include
Step #3 – Organize the material into a logical order
Step #4 – Create a list of summary points for each chapter to cover
Step #5 – Move things to be placed in the appropriate chapters
Step #3 – Construct chapter titles
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5+Summary Steps: The Writing Process Continued …
Step #6 – Write content in each chapter
Step #7 – Ensure you have everything included that you want in the book
Step #7 – Review the chapters (one by one)
Step #8 – Add resources or any other additional information that a reader would find valuable (checklists, resources, recommendations, how-to-lists, links to sites, etc.)
Step #9 – When reviewing the chapter titles ensure that they are engaging, entertaining, captivating, enticing
Step #10 – Read the entire book from start to finish
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6+Ask a Friend / Colleague
To review your entire unedited manuscript
Ask these questions and for honest feedback: 1. Did you enjoy it? 2. Specifically what did you enjoy about the book? 3. What would you change? 4. Would this be a book that you would recommend to others? 5. Was it missing anything? 6. Did it make sense? Is further explanation or clarification
required anywhere? If so, where? 7. In what ways could it be better? 8. What did you think of the flow of the chapters and content? 9. Does the title and sub-title make sense?
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+Your Book Title
Before you Begin, While Writing or After
People will buy because of the title
Subtitle (non-fiction) benefit oriented
A “List” of What the Title should be: Exciting Intriguing Funny Fascinating Unique Attractive Desirable
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+Sample of Some Great Book Titles
Chicken Soup for the Soul
Your Destiny Switch
Purple Cow
The Soulmate Secret
Quiet
Conversations With God
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+Sub-Titles
101 Stories To Open The Heart And Rekindle the Spirit
Master Your Key Emotions & Attract the Life of Your Dreams
Transform Your Business By Being Remarkable
Manifest the Love of Your Life with the Law of Attraction
The Power of Introverts in a World That Can’t Stop Talking
An Uncommon Dialogue
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May give greater clarity about what the book is about
Could be benefit oriented
Can be longer than a couple of words
May create intrigue/curiosity
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Sub-Titles
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14+From Think & Grow Rich by Napoleon Hill (Chapter 6: Imagination)
A publisher of books, which sell for a nickel, made a discovery that should be worth much to publishers generally. He learned that many people buy titles, and not contents of books. By merely changing the name of one book that was not moving, his sales on that book jumped upward more than a million copies. The inside of the book was not changed in any way. He merely ripped off the cover bearing the title that did not sell, and put on a new cover with a title that had “box-office” value.
That, as simple as it may seem, was an IDEA! It was IMAGINATION.
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18+Other Books?
Spin – off Books
Additional Books
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19+The Book’s / Author’s Message
What do you say when people ask about your book?
The One BIG Message / Solution Your Book Offers
Helps Clarify Your Message(s)
Helps You Construct the “Copy” for the Back Cover
+Session #4 Completing the Book
Getting Endorsements
Book Reviews
Foreword/Afterword
Editing
Page Layout
Designing the cover (image)
Cover “copy”
ISBN
Copyright Protection
Legal Disclaimers
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When your book is released to the world you can’t “take it back”!
You can create an other “version” but the original is always going to be out there
Your book is a reflection of YOU!
Make it great!
Remember …
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+ Before you Finish
Review Your Material/Manuscript AGAIN
Ask Others to Review too
Do you need/want a Foreword?
What about a Resource Section?
Or, a Glossary of Terms?
An Afterword?
What “stories” do you want to include
Do you have enough stories?
Is everything included that you wanted to include?
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+Remember you can call on the experts
Editors
Ghost Writers
Designers
POD Publishers
Type Setters
Graphics People
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+Endorsements
Social Proof
Credibility
Validates
Other’s Respect
People Trust Other People’s Opinion
May Help Get Sales
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+Endorsements
Back Cover
Front Cover (1)
Inside the Book
On Your Website
On Social Media
Bottom of eMails
On Amazon.com
Promotional Materials
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+Testimonials/Endorsements
Make a “desired” list
Find contact information
People you respect, admire, other experts
Colleagues in the business
Friends/Relatives/Personal Contacts
ASK in an email
Send the request in the mail
Phone them
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+Endorsements – Your Destiny Switch
“If you are ready to make your destiny all it can be, read Peggy’s book—now!” — Mark Victor Hansen, the co-creator of the #1 New York Times best-selling series Chicken Soup for the Soul®
“Your Destiny Switch exposes what it takes to be rich—in every sense of the word. You will discover amazing and simple strategies to finally live a life of true opulence, joy, and love.” — Dean Graziosi, the author of Totally Fulfilled
“Wow! Just when you think you’ve seen it all, along comes a book that awakens your heart, soul, and mind. An inspiring masterpiece!” — Joe Vitale, Ph.D., the author of The Attractor Factor
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+Getting Endorsements
Send a short email with the request
Give a deadline
Tell them why they’ll like it/love it/relate to it
Who else you are asking
Who else has already endorsed
Offer to write the endorsement
Build rapport
Your promotional plan i.e. exposure for them
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+Sample Request
Hey Gina,
I hope you are off to a fabulous start for the year!
All the best to you for the new year. I'm launching book #7 soon (Viral Explosions) and would love to have Bob's endorsement on it by the end of next week.
I have attached a copy of the cover AND the unedited manuscript.
Michael Gerber is writing the Foreword for the book. I have also included some sample endorsements (pasted below) if Bob would prefer to use one of those. Please confirm either way, if you don't mind.
Here's the cover, the unedited version of the book AND some sample endorsements.
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+Another Request
Hi Michael,
Thank you so much for sending me your new book "Get Unstuck & Get Going”. It's a fascinating book and I love the format -- extremely unique, well thought out and the perfect resource.
You are very kind to send me a copy - thank you. I believe when we spoke I asked you if you would be willing to provide a testimonial for my upcoming book Viral Explosions -- if you would be open to that, can I send you the electronic unedited manuscript via email? Please let me know. Happy New Year! All the best in the new year!
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31+Book Reviews
On amazon.com
Find the TOP REVIEWERS
http://www.amazon.com/review/top-reviewers
Ask for 5 Star Reviews
Ask people who gave you a testimonial to also give you a review
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+Foreword
a.k.a. “preface”
Sets the stage for the reader
An Introduction of sorts
Usually written by someone else
Typically someone who “compliments” the work
Inspires people to read the book
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+Sample Foreword forYour Destiny Switch
Very few people I know are living the lives that they want to live. Most are working for something, striving for something, or struggling to get where they want to be. Some people are dragging them- selves through life, just getting by. Others are doing reasonably well but are still not living the life that they really want to live. They may have gotten lucky—may have “caught a wave”—but their lives are not bringing them what they truly desire.
It is amazing how few people understand that life was never meant to be this way . . . and that it doesn’t have to be this way. Many people simply settle for finding some level of contentment with their “lot in life.” They’ve long ago given up on their dreams. And most people never consider the possibility that life is something they can control. But it is.
It is.
Life is not only something you can control—it is something you are controlling, every day. If the first part of that sentence is a surprise, the second one has to be a blockbuster. Both parts are true. And those 16 words can change your life.
This may be the most important book you have ever read. I am grateful to Peggy McColl for having written it. I believe you will be, too.
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+Sample ForewordViral Explosions
There aren’t many surprises left in the world of books. Not to me, that is. I read about 15 books a month, write a bunch myself, blog, flog and do whatever else I can do to let off my creative steam in whatever way seems important to me at the time.
All of which leads me up to the reason I am writing this Foreword for Peggy McColl’s latest book.
It is remarkable.
Remarkably written, remarkably researched, remarkably entertaining, remarkably surprising, and remarkably comprehensive for anyone who is determined to do what Peggy herself has done: achieved tremendous success in book selling, product promotion, brand development and internet marketing.
You truly need to take this book in.
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+Foreword/Afterword
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+Benefits to the Writer/Contributor
Their name may go on the book cover
Their name is listed on amazon.com
Great exposure for them
Free exposure for them
Could generate more sales for their book
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+Resources for Editing
Christine Messier (a Ghost Blogger) christine@yourvoiceinc.com
Ginger Marks DocuMeant Publishing publisher@documeantpublishing.com
http://guru.com
htp://elance.com
http://odesk.com
http://www.wordsweave.com/links/editors_resources.html (editor’s resources)
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+Dedication/Acknowledgements
Your Dedication A family member Spouse/partner Mentor Leader A group General (‘the reader’)
Acknowledgements Typically who contributed to the book
Inspired you Helped you Worked on the book
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+Text Layout
Clean Fonts & Be Consistent Throughout
One inch margins
1 ½ spacing
A single, clear, 12-point typeface
No extra space between paragraphs
Chapters start on the right hand side of the page
An indented first line for each paragraph
Book Title in a Footer/Header
Page numbers on each page
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+Edit EVERYTHING
All content
Foreword
Testimonials
Acknowledgements
Dedication
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42+Your Front Cover “Copy”
Book Title
Sub Title
Your Name
Name of the Person Who is Writing The Foreword
Possibly – an endorsement
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43+Your Cover Design
Copy for the Back of the Book
Benefit Oriented
+Cover Design
People will judge your book by the cover
DocuMeant Publishing - Ginger Marks
Killer Covers Vaughan Davidson http://killercovers.com
http://www.morrispublishing.com/dsn/cover/ready.asp
http://www.pinterest.com/randomhouse/best-book-covers/
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+ISBN & Bar Code
The International Standard Book Number
Uniquely identifies books
In Canada http://www.collectionscanada.gc.ca/ciss-ssci/index-e.html
In the USA http://www.isbn.org/standards/home/index.asp
Over 160 ISBN Agencies worldwide
Don’t need one if you are ONLY marketing off of your website
Need one if you are marketing on amazon.com etc.
CreateSpace ( a div. of amazon.com will help you get one)
Convert your ISBN to a Barcode http://www.tux.org/~milgram/bookland/
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+Legal Disclaimers
This book is designed to provide information and motivation to our readers. It is sold with the understanding that the publisher is not engaged to render any type of psychological, legal, or any other kind of professional advice. The content of each article is the sole expression and opinion of its author, and not necessarily that of the publisher. No warranties or guarantees are expressed or implied by the publisher's choice to include any of the content in this volume. Neither the publisher nor the individual author(s) shall be liable for any physical, psychological, emotional, financial, or commercial damages, including, but not limited to, special, incidental, consequential or other damages. Our views and rights are the same: You are responsible for your own choices, actions, and results.
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+Copyright Protection
Submit your work electronically or in print to the Copyright Office in your Country
Copyright does not protect names, titles, slogans, or short phrases
Search for the Copyright Office in Your Country
In the US = http://www.copyright.gov
In Canada = http://www.cipo.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/wr00051.html
In Australia = http://www.copyright.org.au
In the UK = http://www.copyrightservice.co.uk
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Questions?