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Diffusion of InnovationsiPads in the Educationby Kristy Burrough

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iPads in EducationThe Need

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Digital Textbooks

Available Educational Apps

“Green Initiatives”

Portability

21st Century Skills

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iPads in EducationResearch

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Development of the iPad began with:

Newton MessagePad 100

PenLite

MessagePad 2100

iPhone

iPad

iPad 2

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iPads in EducationDevelopment

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+iPads in EducationProblems:

Original iPad Speed No Camera Battery Life

iPad 2 Mediocre Camera Battery Life

Market Education Business Healthcare Travel

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iPads in EducationCommercialization

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iPads in EducationTimeline

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+iPads in EducationKnowledge Stage

+iPads in EducationPersuasion Stage

+iPads in EducationDecision Stage

+iPads in EducationImplementation Stage

+iPads in EducationConfirmation Stage

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Mass Media Social Media Wireless Carriers Announcement Events

Communication Channels

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iPads in EducationS-Curve

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Categories of Adopters

Innovators (venturesome) – “Their interest in new ideas leads them out of a local circle of peer networks and into more cosmopolite social relationships” (Rogers, 2003, pg. 282).

Early Adopters (respect) – “Are a more integrated part of the local social system than are innovators” (pg. 283).

Early Majority (deliberate) – “Adopt new ideas just before the average member of a system” (pg. 283).

Late Majority (skeptical) – “Adopt new ideas just after the average member of a system” (pg. 284).

Laggards (traditional) – “The last in a social system to adopt an innovation” (pg. 284).

+S-Curve

Information taken from http://ipod.about.com/od/ipadmodelsandterms/f/ipad-sales-to-date.htm

Laggards

Innovators

EarlyAdopters

LateMajority

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iPads in EducationKey Innovators and Early Adopters

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Key Innovators Teachers or administrators who enjoy trying out new

technologies. These are the ones when a new technology comes out they have to try it.

Early Adopters Those teachers or administrators who generally follow

behind those innovators. These are the ones who see someone using a technology and have to try it.

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iPads in Education

Persuasion Strategies

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Persuasion Strategies for Innovators and Early Adopters They will be shown the advantages of using an iPad in the

classroom. They will be shown the compatibilities of using an iPad in

comparison to a computer or text book. The ease of use will be demonstrated. The teachers and administrators will be allowed to try an

iPad. We will discuss other similar districts that are using iPads in

the classroom.

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iPads in EducationKey Laggards

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Key Laggards Those teachers or administrators who have resisted

technology.

Persuasion Strategies They must be shown there is a true advantage to using the

iPad in the classroom. They must be shown how easy they are to use and update. They must be able to try the iPad for a set amount of time. If they observe others using them they may perceive a

need.

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iPads in EducationPerceived Attributes

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Perceived Attributes: More compact for students Ability to update textbooks more often Cost savings “Green Initiative” Apps available for education Ability to view videos embedded in the text

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iPads in EducationJustification

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The decentralized diffusion system will be used Horizontal Networks between teachers Innovations created by a few leaders within schools May be re-invented by other teachers

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iPads in EducationKey Change Agents

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Key Change Agents Administrators Educational Technologists Tech Savvy Teachers

Roles To develop a need – Teacher and Student Benefits To establish an information exchange - Departmental To diagnose problems To create an intent to change To translate intentions into actions To stabilize the adoption and prevent discontinuance To achieve a terminal relationship

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Critical Mass Achieved when 10-20% adoption is met.

Achieving Critical Mass The innovation will be introduced to departments who

have members that are innovative when adopting technology.

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“Education is not the filling of the pail but the lighting of a

fire.”

--William Butler Yeats

+References

http://en.wikipedia.org/wiki/IPad

http://www.apple.com/education/ipad/

Rogers Book