& Cultural Heritage

A simple, standardized, legally robust way to

grant © permissions to cultural works and

data

Enable © holders to grant copy and reuse permissions to the public

6 licenses: Some grant commercial uses Some grant derivative uses All require attribution

CC Licenses

Attribution ShareAlike NonCommercial NoDerivatives

4 Elements

Public Domain Dedication

Licenses

CC Zero = I want to waive all ofMY rights to a work.

(legally operable)

PD Mark = For works already in the

public domain.(legally operable)

Lawyer Readable

Legal Code

HumanReadable

Deed

MachineReadable Metadata

+ Museums

Digital collections

100k+ online image collection CC BY for images and text owned

by museum; PD for PD works Most restrictive most open

2004: CC BY-NC-ND 2010: CC BY-NC Today: CC BY & PD statement

Brooklyn Museum

150,000 images of its public domain collection released via CC0

Initial hesitation, but marketing dept argued that “the digital reproduction of an item would pique public interest in it, leading them to buy tickets to the museum to see the real deal”

Rijksmuseum

Move to open aligned w/greater sales

2010: No images available 2011: First set available via CC BY 2012: CC0; launched Rijksstudio 2013: Released all resolutions

under CC0

Rijksmuseum

by Joris Pekel

Promoted museum beyond staff capabilities

Curried goodwill w/public, creative industries, funders

Would they do it again? “Yes, but a lot faster.” – Museum staff

Rijksmuseum

The Concert podcasts and music library are shared via CC BY-NC-ND

CC as promotional tool; 40k downloads from 83 countries in first 6 weeks

CC “key” to success; reached hundreds of thousands more people

Isabella Stewart Gardner

“…making these high-quality recordings free and shareable is a major part of why The Concert has been so successful. In thinking about the podcast, it was important to us to really embrace the way people are listening to music today.”

Isabella Stewart Gardner

100 educational videos via CC BY 160 high res images via CC0 Like BM, moved to more open:

Originally considered CC BY-NC-ND, but chose CC BY in 2009

Today: CC0 Enabled exposure on Wikipedia

Statens Museum for Kunst

“Use = Value” “[Our public domain collections]

don’t belong to us; they belong to the public. Free access ensures that our collections continue to be relevant to users now and in the future.”

Statens Museum for Kunst

20,000+ images CC BY-SA for photos of 3D

artworks Public domain for photos of 2D

artworks whose © has expired Donated to Wikimedia Commons;

supports Wikipedia articles - 10 million views

Walters Art Museum

20,000 cartographic works released as high resolution downloads via CC0

CC0 for digital reproductions b/c maps are in the public domain

“We believe our collections inspire all kinds of creativity, innovation and discovery."

New York Public Library

Collection Records

NYPL – 1 million records Europeana – 30 million records Harvard Library – 12 million

records Digital Public Library of America –

8 million records Smithsonian Cooper-Hewitt – 75%

of its collection

CC0 Metadata Records

75% of documented collection data available for download via CC0

Collection data is “the raw material on which interpretations through exhibitions, public programs, and experiences are built.”

Smithsonian Cooper-Hewitt Museum

“The release of such data into the public domain brings closer a future in which cross-institutional discovery is the norm.”

Smithsonian Cooper-Hewitt Museum

Digital library for all of Europe 16.5+ million objects in public

domain, CC0, or under various CC licenses

30 million records released via CC0

Users can search & browse by reuse rights

Europeana

47

8 million records from U.S. libraries, archives, museums under CC0

One portal to search & browse through distributed resources

App Library – developers building apps using open data

Digital Public Library of America

Engaging Users &

Artists

Invites users to tag collection with their photos from Flickr, Instagram

Users can help identify errors and submit corrections to collection data

Encourages users to cite objects in Wikipedia

Smithsonian Cooper-Hewitt Museum

Result: Wikipedia is largest source of traffic

from other websites – more than FB, Twitter,

Tumblr, etc.

API + Rijksstudio – 177k user contributions

“Open Cultuur Data” competition 2,000+ images feat. In Wikipedia

articles – 10 mil+ views First results in Google Image

Search

Rijksmuseum

by Frida Gregersen

Bring our collections to the public Collaborate w/communities of

users Provide framework + resources,

then step back and see what people do

Let go of control over how our collections are perceived, used, & create meaning and value to people

Statens Museum for Kunst

Artists Registry for sharing artworks in response to 9/11

Artists choose how they want to share their art under CC

Artworks have been used in news stories and multimedia timelines of 9/11

9/11 Memorial Museum

SharingDigital

Collections

SharingCollection

Records

Engaging Users +

Community

CC licenses are robust, built on © law

Clarity and specificity regarding use

Data embedded w/assets; enables browse/search filters

Minimizes overhead for individual transactions

Clear way to share PD collections

Promotional & educational tool Increases reach + impact of

museum Good will w/public, creative

industries Enable unexpected, creative &

delightful results Lead to refocusing of resources,

new funding + revenue models

Except where otherwise noted: CC BY creativecommons.org/licenses/by/4.0 Creative Commons and the double C in a circle are registered trademarks of Creative Commons in the United States and other countries. Third party marks and brands are the property of their respective holders.