Trends & Best Practices in Convergence Journalism Media Kuryltai-2014 Almaty, Kazakhstan Prof. Mike McKean, Futures Lab Director Prof. Judd Slivka, Convergence Faculty Missouri School of Journalism

• Journalists must engage users with more compelling, multimedia narratives and conversations built around social media. • Mobile journalism is the future of journalism. • Journalists must effectively employ analytics to target new users and retain current ones.

Three Key Trends

What is Audience Engagement?

Getting and Staying Connected

More Immersive Reporting: The Guardian

Long-form as Native Advertising

What is Data Journalism?

Making Data Relevant to Citizens’ Lives

Arduino Sensor

Raspberry Pi Computer

Russian media consumption Ages surveyed: 16-44 98 min – mobile 66 min – tablet 158 min – desktop/laptop 98 min - tv

Mobile Reporting & Editing

Mobile Reporting & Editing

Voice Recognition/Language Translation

English to Russian: “Mobile journalism is the future of journalism.”

What is Analytics?

Using Data to Maximize Engagement

USA Today: Monitoring Analytics in Real Time

Image courtesy New York Times, July 14, 2014

mckeanml@missouri.edu slivkaj@missouri.edu