© 2008 Retrevo Inc.

Vipin Jain, Founder & CEO

Verticalization

© 2008 Retrevo Inc.

Verticalization is Inevitable

© 2008 Retrevo Inc. 3

Verticalization is Inevitable

© 2008 Retrevo Inc. 4

Diffusion of Innovation

© 2008 Retrevo Inc. 5

InnovatorsEarly

AdoptersEarly Majority Late Majority Laggards

Building a single product

Diffusion of Innovation Leads to Verticalization

User

Sophistication

Developed Market

Supplie

r Sophistication

© 2008 Retrevo Inc. 6

The Search Economy

© 2008 Retrevo Inc. 7

1994

2008125M Americans

use search engines

and many moresearch engines…

Search is a Prime Candidate for Verticalization

User

Sophistication

Developed Market

Supplie

r Sophistication

© 2008 Retrevo Inc. 8

20%+ everyyear

$10B 10’s of Vertical

Applications

How Do You Verticalize Search?

© 2008 Retrevo Inc. 9

A Need

Enough

Usage

Enough

Money to

be Mad

eCommerce

Entertainment

Education

Retrevo

Browse/discovery,

personalize, fun

Classify, summarize, simplify

Make buying and using

technology simple and fun

© 2008 Retrevo Inc. 10

UI

Par

adig

m

Un

der

stan

din

gIn

form

atio

n

Mis

sio

n

Demo

© 2008 Retrevo Inc. 11

Conclusion

© 2008 Retrevo Inc. 12

Verticalization